Are you looking for an edge to help you succeed? Good news: You've already got one.

Distinguished Professor at Northeastern University | Faculty Director of Women's Entrepreneurship Initiative | Author of Edge and You Already Know

Laura Huang | Harvard Business School Professor | Author of Edge
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The First Step to Gaining an EDGE at Work (3:47)

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People May See Your Positive Traits as Negatives. Here’s How to Fix That. (5:21)

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The 2 Kinds of Questions that Determine Your Venture’s Success (6:07)

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What Is “Edge”And How Do You Develop It? (8:36)

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Entrepreneurship = Using What You Have to Get What You Need (5:33)

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Successful Entrepreneurs Watch, Not Just Do (5:01)

Lavin Exclusive Speaker

How do you get a competitive “edge” at work and in life? Star business professor Laura Huang says that we don’t need to change ourselves to get the upper hand: we can simply make the most of who we already are and what we already know. She’s a Distinguished Professor at Northeastern and the Director of the Women’s Entrepreneurship Center, as well as a Harvard professor and the author of Edge and You Already Know. Laura teaches us how to use everything—even our perceived flaws and the systemic biases that hold us back—to our advantage. And she shows us how to train our intuition (that unique blend of external data and personal experience) to make the right decisions and turn obstacles into assets.

“We’re all looking for an edge. But where does it come from? Laura Huang provides the answers. Be authentic and distinct. Provide value to others. And turn adversity into advantage.”—Daniel H. Pink, author of To Sell Is Human

How do we find the elusive “edge” that will help us gain success? We don’t need to go searching too far, says Laura Huang, acclaimed business professor and author of Edge: Turning Adversity into Advantage. If we learn more about our strengths and weaknesses and put them both to work with grit and determination, we can empower ourselves to create personal success—and find our edge. Laura’s talks teach us how to use that edge in a strategic way, drawing on examples from Olympians to Louis Vuitton assistants-turned-executives; along the way, she’ll show you that staying sharp means understanding and building on everything about yourself, even the flaws that you thought would be an obstacle.

Laura’s groundbreaking research also includes her work on “gut feel”—that underrated sixth sense that helps us make better decisions (even when we don’t realize it). She’s conducted dozens of interviews with investors and entrepreneurs, revealing the vital role that gut feel plays in managing complexity and risk—and the difference between big wins and playing it safe. And in her most recent book, You Already Know: The Science of Mastering Your Intuition, she offers a new scientific way to hone and harness your intuition in order to make better decisions at work and in life.

Laura shows us how to “take control of our toughest challenges with poise and authenticity” (New York Times bestselling author Seth Stephens-Davidowitz), giving all of us a model for what it means to use our natural talents to the fullest. She’s a Distinguished Professor at Northeastern and the Director of the Women’s Entrepreneurship Center, where she studies relationships and bias in entrepreneurship and at the workplace. She is also a professor at Harvard and has previously held a faculty position at Wharton. She was named one of the 40 Best Business School Professors Under the Age of 40 by Poets and Quants, and was named to the global Thinkers50 Radar list as one of the top thinkers with the potential to change the world of theory and practice. Laura has been featured in The Wall Street JournalForbesUSA Today, and Financial Times.

Testimonials

Laura was amazing, I wish we had allotted more time to her. We surveyed the participants, and she scored the highest based on the top speaker. I know she only scratched the surface on her work so I am already thinking about ways we can perhaps leverage her for next year (if she is available) as a part #2. Personally, I have her book and saw her speak a couple years ago and it was such an honor to meet her and get to know her a little bit. She was so approachable and really fit in so well.

Royal Bank of Canada

Speech Topics

Strategy
Creating an EdgeMaking Your Hard Work Work Harder for You
How do you find a competitive edge when the obstacles feel stacked against you? When people have written you off before even giving you a chance? Award-winning Harvard Business School professor Laura Huang shows us that success can be attained by cultivating our unique “edge”—that elusive quality that gives us an upper hand and attracts attention and support.
Success is rarely just about the quality of our ideas, credentials, and skills, or even the hard work we put into it, says Laura. Instead, it’s about how well we can shape our strengths, flaws, and others’ perceptions of us—turning them into assets that can’t be ignored. No matter your specific set of challenges, or the predisposed biases standing in your way, in this groundbreaking talk Huang will show you how to transform set-backs into your own unique edge—and help you keep it sharp.
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Execution & Performance
You Already KnowThe Science of Mastering Your Intuition

It’s one of the most polarizing pieces of advice that we hear: “Go with your gut.” Many of us disregard our intuition in favor of gathering more and more data. But in an age where AI is rapidly taking over decision-making, Laura Huang argues that our intuition is the most important thing setting high performers apart. And more importantly, she teaches us how to hone it.

In this talk, Laura discusses her research on decision-making in organizations, and how you can combine both data and gut feel to make better decisions. Drawing on her fascinating book, You Already Know, she reveals how individuals and organizations alike can make better decisions by combining our unique experience with the data we already have.

Laura scientifically breaks down what happens during the intuiting process and details the personified, physical, emotional, and cognitive components of the gut feel that results. She shares real-life examples of ways you can leverage your intuition—like meeting someone three different times and in three different contexts before you hire them (and how you can do that in only 45 minutes). And she provides valuable exercises to help you recognize, understand, and strengthen your intuition:

  • taking it from passive and accidental to active and intentional;
  • developing it to deliver increasingly reliable signals;
  • heightening our own sensitivity to the signals it sends;
  • and much more.

This talk is a must-listen for leaders, managers, individual contributors, and everyone looking to use what they already know to make better decisions in the day-to-day.

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Artificial Intelligence
Preserving the ‘Authentic’ in AIAnalytics and “Behavioral” Intelligence

Despite the transformative nature of artificial intelligence and data analytics, what underlies these technologies and tools are human capabilities, innovative uncertainty, and complex information sources. If we can include our own authentic human intelligence in the conversation around AI, we’ll gain a more positive, balanced, and sophisticated AI strategy.

Drawing from her award-winning research on perceptions, signals, and human behavior, Laura Huang integrates her human-centric perspective to show how the artificially-intelligent (AI) perspective is only as good as our ability to recognize the authentic and a behaviorally-intelligent perspective.

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Women in Leadership
How Female Leaders Can—and Must—Find Their Edge
Women entrepreneurs and leaders are taught from a young age that hard work is the key to success—don’t give up, keep at it, stay motivated, tenacious, determined and that’s how you’ll succeed. However that’s not what female leaders actually experience. Laura Huang’s research—inspired by  her tenure in investment banking—shows that success in the venture capital world often came down to investors’ gut feelings, and therefore, unfortunately, their preconceived conceptions and stereotypes.
But what if women entrepreneurs could flip those stereotypes in their favor and create an advantage or edge? In this enlightening, empowering talk Harvard Business Professor Laura Huang explains how women, and particularly women of color, can guide and redirect those very stereotypes which hold them back, and sharpen them into a unique and sustainable edge.
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