Lavin Exclusive Speaker
Traditional retail is under siege—and if your company can’t adapt, you disappear. That’s why iconic brands are turning to Joe Jackman. This retail veteran works with major companies to reinvent success from the inside out. From design to culture, customer experience to market share, Jackman helps brands rediscover value and bounce back—and shape billions in sales.
By profession, Joe Jackman is a reinventionist, a believer in and practitioner of rapid business transformation. As the founder and CEO of Jackman Reinvents, he’s pioneered an efficient way to get mature businesses back to growth and relevance. The effectiveness of his unique approach, which brings together business and brand strategy with “balanced facts and feelings,” has been proven many times across most B2C and many B2B categories. As a result, he’s earned an international reputation for helping mature businesses facing decline deliver “unrivaled growth, fast.”
Educated in industrial design, in his early career Jackman co-founded what is today one of Canada’s leading brand design firms and was for many years its Chief Creative Officer. He went on to tackle business challenges at one of its clients, Loblaw Companies, Canada’s largest retailer, as Executive Vice-President, Marketing. There, he was among a group of executives charged with steering the company through its initial restructuring.
Jackman’s journey to building a category-of-one reinvention company accelerated when he left Loblaw and simultaneously became Consultant and Acting Chief Marketing Officer to Duane Reade and Old Navy, helping guide both companies through their successful reinventions. These two engagements became the beta version of the unique approach he and his team went on to apply to companies across North America—and with their help, Hertz’s stock price rose by 170%, The Gap’s rose by 27%, Dave & Busters rose by 118%, and Walgreens’ rose by 158%.
Today, Joe leads a 100+ multi-disciplinary team of reinventionists in Toronto and New York—researchers, business analysts, management consultants, brand strategists, creative directors, digital specialists, designers, writers, and CX activation managers—all focused on accelerating shareholder value creation. He and his team have completed nearly 20 reinventions, and to date have shaped hundreds of billions of dollars of sales.