Joe Jackman

Good things happen when you compete differently and engage differently—you become valued differently. To push your business into unique territory, you need to answer some key questions: what’s your whitespace, who’s your customer and how will you win with them? By getting to the bottom of these, you’ll unlock financial, cultural and human value, and will compete and show up differently. Why? Because you’ll become the only one who does what you do. 

The epic buzzword that tends to pose more questions than answers, innovation can mean different things to different companies and industries. But we can all agree that it is crucial for growth, facing future challenges and gaining advantage over the competition. Joe Jackman brings it back to basics and looks at how to effectively innovate in human terms: what works, what doesn’t, why innovation fails and why the best ideas sometimes never see the light of day. By balancing facts with feelings, Joe uncovers the lesser known origins of innovation, and the pitfalls of not following through with it using a measured and human approach. 

In today’s marketplace of rapid change, brands and businesses have three choices: fight it (until their inevitable downfall); fix it (making incremental tweaks that don’t lead to genuine growth); or join it (by using bigger, bolder, transformative strategies). Joe Jackman is an expert in looking beyond the “next best thing”—and that means cultivating proactive solutions in the face of change. For brands and businesses to mean something to their customers, they need to abandon reactive thinking and instead embrace the transforming nature of retail. In this keynote, Jackman explores consumer behaviour and upcoming industry trends; shares best-in-class examples of companies doing it right; and, with insights from his experience revitalizing major brands, provides a new model for across-category growth.

Throughout his career advising C-suite leadership in both public and privately owned companies, Joe Jackman has pioneered a unique and proven model for achieving unrivaled growth, fast. By bringing business and brand strategy together, he’s created tangible ROIs in a faster timeline than traditional models, with an eye to long-term growth. In this talk, Jackman discusses the old world versus the new; case examples from his organization Jackman Reinvents; and personal lessons learned along the way.