Joe Jackman

Reinvention means not only being the best at what you do; it means being the only ones who do what you do. Much of the retail industry has become a hotbed of homogeneity, filled with companies trying to out-do their competitors rather than redefine themselves. In order to truly stand out, brands must learn to compete and engage differently—and therefore be valued differently. A trailblazer in the retail space, and a masterful instigator of change, Joe Jackman points us towards the “holy trinity” of reinvention: knowing who your customer is, and why; finding a purpose that goes beyond functionality; and articulating what you will do better than anyone else. It is by adopting these principles, says Jackman, that meaningful change is possible.

The epic buzzword that tends to pose more questions than answers, innovation can mean different things to different companies and industries. Yet we can all agree that it’s crucial for achieving growth, facing future challenges, and gaining an advantage over the competition. At the end of the day, innovation is really a human pursuit, says Joe Jackman. The innovations that fall flat or never see the light of the day are the ones that fail to recognize this element. In this talk, Jackman shows us how to design, create, and solve problems with human insight in mind—dramatically increasing our chances of success. By going beyond technicalities, and balancing facts with feelings, companies will be able to cultivate a mindset that helps them innovate with a winning, human touch.

In today’s marketplace of rapid change, brands and businesses have three choices: fight it (until their inevitable downfall); fix it (making incremental tweaks that don’t lead to genuine growth); or join it (by using bigger, bolder, transformative strategies). Joe Jackman is an expert in looking beyond the “next best thing”—and that means cultivating proactive solutions in the face of change. For brands and businesses to mean something to their customers, they need to abandon reactive thinking and instead embrace the transforming nature of retail. In this keynote, Jackman explores consumer behaviour and upcoming industry trends; shares best-in-class examples of companies doing it right; and, with insights from his experience revitalizing major brands, provides a new model for across-category growth.

Throughout his career advising C-suite leadership in both public and privately owned companies, Joe Jackman has pioneered a unique and proven model for achieving unrivaled growth, fast. By bringing business and brand strategy together, he’s created tangible ROIs in a faster timeline than traditional models, with an eye to long-term growth. In this talk, Jackman discusses the old world versus the new; case examples from his organization Jackman Reinvents; and personal lessons learned along the way.