Create the Future
Tactics for Disruptive Thinking
Jeremy Gutsche is “an intellectual can of Red Bull” (Association Week), a New York Times bestseller and a management consultant to brands, billionaires, and CEOs (he’s even helped NASA brainstorm ways of putting people on Mars). He’s also the founder of Trendhunter.com: the world’s #1 trend-spotting site. With contagious enthusiasm, he shows us how to use methodical innovation to generate ideas and kickstart creativity in times of rapid change.
“Jeremy’s message fit perfectly into our strategy. His high-energy style kept my leadership team engaged and we kept talking about his session well into the evening.”— CIO of Coca-Cola
Jeremy Gutsche has inspired more than 300,000 people at over 400 events for top-tier brands, billionaires, and associations. The founder and CEO of Trend Hunter, he’s created the largest, most influential collection of cutting-edge ideas, and transformed it into an advisory engine changing the way the world’s most powerful brands innovate. Imagine the insight from a focus group made up of 100 million people—that’s Trend Hunter. With Gutsche at the helm, Trend Hunter has grown into a trusted, global showcase for what’s next—attracting over two billion views in the process (roughly fifteen times the competition). The site’s been featured or cited in over 40,000 articles, and Gutsche has appeared everywhere from Entertainment Tonight to the BBC.
In his New York Times bestselling book Better and Faster: The Proven Path to Unstoppable Ideas (which reached #1 on Amazon and was chosen as a CEO Read “Select” book for CEOs, entrepreneurs, and managers), Gutsche reveals the six patterns of opportunity that help smart people and teams lead through change, destroy complacency, and realize their potential. Gutsche’s keynote videos regularly go viral, and his landmark Better and Faster talk was no exception: to date, it has surpassed 10 million views, making it the most watched innovation keynote in history. A creative globe-trotter and ambassador of transformational leadership, Gutsche once held a workshop for NASA’s Goddard Space Flight Center, helping them integrate AI, become “lean, agile, responsive and adaptive to change”—and, one day, get human beings to Mars. Gutsche’s latest book Create the Future is a tactical guide for disruptive thinking, paired with a revised edition of his award-winning first book Exploiting Chaos. Featuring a foreword by Malcolm Gladwell, the double-sided book offers up proven frameworks used by Gutsche and his team to accelerate 700 of the world’s most powerful brands.
Gutsche is the winner of The Cisco Innovation Excellence Award and the BDC’s Young Entrepreneur of the Year Award. In bold, interactive keynotes, he delivers a blend of viral new trends, strategic frameworks, and a contagious enthusiasm for innovation. He possesses a unique perspective on innovation in the business context, and draws on his background in both corporate strategy and Web 2.0 to provide you with inspiration and tools to generate ideas, stimulate creativity and unlock potential. At 28, as one of Capital One’s youngest Business Directors, Gutsche led his team to grow a billion dollar portfolio of market leading products. And as a Management Consultant for the Monitor Group, he advised Fortune 500 clients on top level strategy. His first business book, Exploiting Chaos, won an Axiom Business Book Award, was named an Inc. Best Book for Business Owners, and was a #1 bestseller on the 800 CEO Read list. He holds an MBA from Queen’s, is a CFA, and studied innovation at Stanford’s Graduate School of Business.
“A keynote from Jeremy will energize your team to take on the world!”CSO & SVP of Marketing of Universal Studios
“We’ve been raving about Jeremy around the office. The most inspiring offsite in my seven years!”Sr. Director of Kraft Heinz
“He made us laugh, think and clap. Jeremy is the rock star of keynote speakers.”CMO of Hard Rock Hotel & Casino
“Jeremy was absolutely AWESOME! Tons of people come up to me afterwards and say how much they enjoyed it.”SVP of Strategy, Wells Fargo
“Jeremy Gutsche has been by far the #1 speaker [out of 175 speakers]. He had literally 100 people rush the stage for his book.”The Market Research Event
“Jeremy Gutsche is the rockstar of keynote speakers! He rocked the house. He brought people alive ... He got people focused on the message and every single person was with him for every word. Jeremy Gutsche, you rock!”Jeff Busch, VP, Meetings Professional International
“I have always believed that the value and effectiveness of a presentation could be judged based on how well it managed to edify, to entertain, or to enlighten the audience. A good speaker will deliver on one of these key attributes. A great speaker will deliver on all three. Jeremy Gutsche delivered on all three. His ‘Get Better & Faster’ presentation at our recent CPABC Spring Leadership Conference was informative, it was entertaining, and it provided everyone with a framework that forced us to re-think our notions about how to find new opportunities for growth and success. His energy and dynamism are obvious, but more importantly, he backs up the performance with substance. I highly recommend him for anyone looking to gain unique and original insight into how to manage chaos and change.”CPABC
“We had 7500 people from 82 countries, translated into 12 languages, which is more than the UN ... Jeremy was unbelievable ... a standing ovation! Best closing speaker we've had in years! Don't miss him!”MDRT Committee
“He’s a bestselling author who will teach you game-changing beliefs, cutting edge frameworks and powerful ideas so that you can create lasting connections with customers while providing value, leveraging creative thought and harnessing chaos.”Retail Bankers Association
“Best speaker of the whole 3 day congress ... Energizing, stimulating, modern, fun, passionate presentation ... Jeremy was the most effective & relevant presenter of the whole conference [Jeremy’s weighted score was an unprecedented 97.1%].”World HR Congress
“Jeremy was fabulous! Our audience was ecstatic with his phenomenal speech and amazing delivery. We are absolutely thrilled. Thank you for all of your time and expertise leading up to our event. You are a pleasure to work with.”National Confectioners Association
Tensions between the U.S. and China. Rising interest rates from central banks. The United Kingdom’s impending exit from Europe. All of these warning signs seem to point to a global economic recession heading our way. Meanwhile, history continues to experience its highest rate of change. So how do we prepare? While conventional wisdom, and evolutionary instinct, may compel us to stick to the status quo, now is the time to disrupt. Otherwise, we run the risk of being disrupted.
Back in 2009, Trend Hunter CEO Jeremy Gutsche wrote his first book. A how-to manual for strategic innovation, Exploiting Chaos showed us how periods of uncertainty are actually conducive to success. Gutsche helped readers and clients alike navigate risk, flip crisis into opportunity, and paradoxically, thrive during times of loss. With his trademark provocative thinking, Gutsche once again addresses the geopolitical factors shaping our world today; helping us identify the unseen potential for growth, innovation, and seismic, industry-shifting disruption. We are not preparing for what will happen, says Gutsche, we are preparing for what could be. In this keynote, Gutsche shows us how to bypass the neurological traps holding us back, and implement powerful tactics for meaningful change.
Culture isn’t just one aspect of the game, easily brushed aside as superfluous. It’s the entire game. In fact, culture drives everything within a company—from the words we use to describe success and failure, to the ways we interact and communicate within and without. And subtle shifts in how we create our communities can mean total transformation—for the worse, and for the better. Join Jeremy Gutsche, an expert in change leadership, as he shows you how the world’s most inspiring companies organize their missions, values, and ethics, and how they orchestrate unique environments that breed success. The core of any progressive company culture lies in finding your purpose, he argues—the passion, urgency, and importance behind your brand. How well have you expressed your principles? How deeply embedded are your values? How do you inspire loyalty and dedication—and give back to the people who take up your cause? Based on over 1,000 interviews with innovation leaders, and tens of thousands of people who have taken his Innovation Assessment, Gutsche unpacks the value of defining, and upholding, a culture that makes clients, partners, and employees get excited about what you do.
* Note: this session includes a free innovation assessment for each individual as well as a free group innovation assessment. The assessment will provide each individual with 10 pages of specific insights into how they innovate and lead differently than their peers, which will help to personalize the session. You can also receive a group innovation assessment to understand more specifically how your group compares to the world’s top innovators, enabling Gutsche to better tailor his content, takeaways, and workshops to your company.
From NASA to Universal, Jeremy Gutsche’s organization, Trend Hunter, helps more than 500 of the world’s top innovators find BETTER ideas FASTER. Focused 100 percent on your company, the workshops are high-impact, high-intensity experiences that the world’s leading companies, billionaires, CEOs and NASA have relied on to either:
1. Dramatically accelerate innovation;
2. Extract the best thinking from their teams;
3. Prototype scenarios of their future; or
4. Make change happen when change is hard.
Gutsche’s innovation keynote and workshops helped: NASA prototype the journey to MARS, the top 200 from Microsoft prototype cultural change, the top 50 from Victoria's Secret better understand their customer, the top 250 from NBC prototype their long term future, the top 80 from Chicago Tribune reinvent their strategy, and hundreds of other brands and billionaires to prototype a better future.