Jeremy Gutsche

Culture isn’t just one aspect of the game, easily brushed aside as superfluous. It’s the entire game. In fact, culture drives everything within a company—from the words we use to describe success and failure, to the ways we interact and communicate within and without. And subtle shifts in how we create our communities can mean total transformation—for the worse, and for the better. Join Jeremy Gutsche, an expert in change leadership, as he shows you how the world’s most inspiring companies organize their missions, values, and ethics, and how they orchestrate unique environments that breed success. The core of any progressive company culture lies in finding your purpose, he argues—the passion, urgency, and importance behind your brand. How well have you expressed your principles? How deeply embedded are your values? How do you inspire loyalty and dedication—and give back to the people who take up your cause? Based on over 1,000 interviews with innovation leaders, and tens of thousands of people who have taken his Innovation Assessment, Gutsche unpacks the value of defining, and upholding, a culture that makes clients, partners, and employees get excited about what you do.

* Note: this session includes a free innovation assessment for each individual as well as a free group innovation assessment. The assessment will provide each individual with 10 pages of specific insights into how they innovate and lead differently than their peers, which will help to personalize the session. You can also receive a group innovation assessment to understand more specifically how your group compares to the world’s top innovators, enabling Gutsche to better tailor his content, takeaways, and workshops to your company. 

From NASA to Universal, Jeremy Gutsche’s organization, Trend Hunter, helps more than 500 of the world’s top innovators find BETTER ideas FASTER. Focused 100 percent on your company, the workshops are high-impact, high-intensity experiences that the world’s leading companies, billionaires, CEOs and NASA have relied on to either:

1. Dramatically accelerate innovation;
2. Extract the best thinking from their teams;
3. Prototype scenarios of their future; or
4. Make change happen when change is hard.

Gutsche’s innovation keynote and workshops helped: NASA prototype the journey to MARS, the top 200 from Microsoft prototype cultural change, the top 50 from Victoria's Secret better understand their customer, the top 250 from NBC prototype their long term future, the top 80 from Chicago Tribune reinvent their strategy, and hundreds of other brands and billionaires to prototype a better future.