The Culture Map
Breaking Through the Invisible Boundaries of Global Business
With business organizations spread across the planet, and most of our communication taking place virtually, how do we effectively navigate cross-cultural complexity? Ranked one of the top 30 HR influencers in the world, Erin Meyer is an INSEAD Professor, a Thinkers50 Award Recipient, and author of the Culture Map. She explains how deepening our understanding of cultural differences will dramatically enhance business success in the global marketplace.
“Meyer's work is characterized by a fresh and relevant voice, distilling down the essentials of communicating, persuading and working effectively around the globe.”— The Huffington Post
Culture is a driving force in the way we do business, impacting everything from our communication styles to leadership abilities to organizational structure. Erin Meyer is the author of The Culture Map: Breaking Through the Invisible Boundaries of Global Business and is a professor at INSEAD, one of the world’s leading international business schools. Her work focuses on how the world’s most successful global leaders navigate the complexities of cultural differences in a multi-cultural environment. Working in Africa, Europe, and the United States prompted Meyer’s study of the communication patterns and business systems of different parts of the world. Her framework allows international executives to pin-point their leadership preferences, and compare their methods to the management styles of other cultures. Meyer has taught thousands of executives from five continents to decode how cultural differences are impacting their work, and strategies for improving their international collaboration.
Meyer has published articles in Singapore Business Times, Forbes, and the Harvard Business Review, where her article “Getting to Si, Ja, Oui, Hai, and Da,” was their most-read article of the year. She was named one of the top business thinkers of the year by Thinkers50, the premier ranking of the best and brightest management thinkers around the world, and awarded their Radar Award. Prior to teaching at INSEAD, Meyer served as Director of Training and Development at HBOC and a Director of Business Operations at McKesson Corporation.