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David Sax

Analog is alive and thriving. It often outperforms digital—because people still prefer real things.

Author of The Revenge of Analog, The Tastemakers, and Save the Deli

Contact David For Booking
David Sax | Author of The Revenge of Analog, The Tastemakers, and Save the Deli
Lavin Exclusive Speaker

Digital was supposed to change the world. But the need for real things is greater than ever. This is the business story—and cultural shift—that David Sax broke in the #1 Washington Post bestseller, The Revenge of Analog, which shows how retailers and tech giants are fusing screens with analog processes to boost creativity and outsmart the competition. It’s time for a sense of balance, Sax says—for wellbeing, as well as the bottom line.

 Digital promised to upend every industry—from retail to manufacturing, education to design. And yet, analog goods and experiences—tactile, lasting, human—are on the rise. David Sax has been the chief chronicler of this resounding shift both on stage and in his acclaimed book, The Revenge of Analog: Real Things and Why They Matter—named one of the best books of the year by The New York Times’ Chief Book Critic, Michiko Kakutani. With common sense and uncommon charm, Sax shows how digital’s one-size-fits-all promise is complemented and enhanced by a fusion of analog processes—and that this blend is most popular among companies that live and die by innovation. Analog’s resurgence isn’t a throwback, or all about nostalgia. It’s about finding balance—both in how we work, and in our personal lives. 


The Revenge of Analog has been long-listed for an Andrew Carnegie Medal for Excellence, and garnered enthusiastic praise for its blend of psychology, business sense, and old-fashioned reporting.  Publishers Weekly calls it a book with “a calming effect, telling readers, one analog page at a time, that tangible goods, in all their reassuring solidity, are back and are not going anywhere.” Douglas Rushkoff argues that it “makes a compelling case for the reclamation of terra firma and all that comes with it.”


“Sax is great company, a writer of real and lasting charm.”

The New York Times

A sophisticated analyst of major trends for consumers—and wider culture—Sax is also the author of two other fascinating accounts of pop culture and business. In The Tastemakers: Why We’re Crazy for Cupcakes But Fed Up with Fondue, he argues that food trends are not only a collection of photos on Instagram—they have an everlasting effect on our culture, workforce, economy, health, and day-to-day lives. The New York Times calls it “a romp” through the food industry that will “leave readers wondering about how susceptible we are to the charms of any new food.” His first book, Save the Deli: In Search of Perfect Pastrami, Crusty Rye, and the Heart of Jewish Delicatessen, won the James Beard Award for Writing and Literature. His other writing appears regularly in The New York Times, Bloomberg Businessweek, The New Yorker’s business blog, and LA Times, and he is a regular feature on CBC Radio and NPR.

Speech Topics

Corporate Culture
Why Meet? How In-Person Conferences Unlock Team’s Full Potential
What does it mean for workplace culture when technology is intimately integrated into every aspect of the office, and implementing new digital disruptions has become the status quo? To David Sax, author of #1 Washington Post bestseller The Revenge of Analog, a return to the traditional ways of organizing, delegating and teambuilding can actually spark innovation. As a cultural ethnographer, Sax knows that a laser focus on the next dazzling development disregards the reliable retro solutions right in front of you—and that’s bad for business.
Much like the remarkable rekindling of our romance with things like vinyl records and Polaroids, he explores how in-person meetings, conferences and retreats can actually breathe new life into business. They may be complex to organize, and travel can be tricky, but there’s a reason we keep coming back to them: there’s real value—and deeply rooted anthropological appeal—to meeting face-to face that FaceTime and Skype simply can’t replicate. We work and play in an increasingly virtual world, and the tangibility of real-world interactions—maybe even their soul—is all too frequently undermined, or nonexistent. Sax shares the immense potential for innovation, and deeper value that in-person meetings unlock: they can create a real sense of community and camaraderie between coworkers, whether they be in the cubicle next door or from the branch overseas. By reconnecting with the real, we can break our day-to-day patterns to build momentum, manage exciting new ideas, and make meaningful memories.
The Realities of Innovation Looking to History (Without Repeating It)

Everyone wants to get their hands on that shiny new idea, the one that solves a unique problem, moves a million units, and inspires a miniseries. The problem, says David Sax, is that if you’re chasing the last bright shiny thing, you’re likely going to miss the solution you really need. In this vibrant and creativity-sparking talk, Sax threads together his knowledge of analog technology, food trends, and the myths of entrepreneurship to deliver an intrepid survey of innovation—and how it can really be pursued. He will share stories (sans rules, tips, and tricks) of agile innovators who looked to the moment and the medium, developing new ideas based on those calculations. As Sax colorfully explains, there’s lots to learn from the past: from analog to food trends to the myths and mistakes of entrepreneurship, we can create a truly innovative new future. Your audience will experience an incredibly entertaining synthesis of Sax’s areas of expertise—all of which come together to illuminate a brilliant and original approach to innovation that only Sax, with his lightning-quick wit, can deliver. 

Consumer Behavior
Analog Revenge How Analog Products, Experiences, and Processes Are Making a Comeback

It’s now a cliché to announce that business and culture have moved to the digital realm. But while times have changed, the value of analog goods, ideas, and experiences has actually increased. With journalist David Sax, author of the critically acclaimed book The Revenge of Analog, you’ll discover why a return to analog might be a welcome shift—and best for business.

Vinyl records, notebooks, Polaroids, board games, and other seemingly obsolete products have seen robust growth in the last five years. Less efficient, more expensive goods are now coveted consumer items, largely sought out by millennials who want more than phones and apps, and are willing to pay for it. Analog goods offer tactility, authenticity, and emotional experiences that digital programs cannot; their inherent disadvantages are now their chief allure. But the revenge of analog also means we’re rediscovering the relationship between analog ideas and how we learn. Print publishing means better connections for readers, and a higher value for advertisers. Brick and Mortar retailers can deliver better profits than even the best ecommerce operations. Some of the most forward-thinking organizations embracing analog are actually based in digital technology—think Facebook, Google, Evernote, Yelp, and Pinterest, who’ve switched to paper, pen, whiteboards, and tech-free meetings to help employees retain information.

For students of culture, this talk explores the anthropological importance of analog experiences—how we’re also heading back for soulful, deeply human reasons beyond talk of sales. For analog-based companies, Sax’s message is a rallying call to rediscover their worth and potential. And for companies with a strong digital focus, this is a great opportunity to imagine new (and very old!) ways of embracing analog culture for hybridized success.

Crazy for Cupcakes How Food Trends Impact the Way We Eat and the World Around Us
In today’s interconnected world, food trends are popping up quicker, growing bigger, and having a greater impact on more of what we eat than ever before. In this talk, David Sax explores where these trends come from, how they grow, and what impact they have: on marketing, business, and the consumer. In doing so, he helps us not only understand why some foods become popular while others don’t, but he reveals how the power of consumer behaviour takes it way beyond just what we eat.

From the cronut craze to the impact of social media on food to world-changing trends (third-wave coffee, anyone?), Sax opens our eyes to the economic and cultural impact of what’s on our plate and in our pantry.