Obama's Brain Activity Map Is a Good Investment: David Eagleman, NYT Op-Ed
In a New York Times Op-Ed, neuroscience speaker David Eagleman says that when it comes to what we know about our brains, we've barely scratched the surface. That's why he believes that President Obama's plan to pour a cool $3 billion into neuroscience research will be a valuable investment. The... Continue Reading →
The Fragile Teenage Brain: Jonah Lehrer on Concussions in Sports
In a recent Grantland article, neuroscience speaker Jonah Lehrer looks at one of the most wrenching issues in modern sports: concussions. Only recently has the severity of sports-related brain injuries been brought to public attention, illuminated by, among other things, advances in neuroscience.... Continue Reading →
Jonah Lehrer: The Social Significance of Supersizing Portions
Neuroscience speaker Jonah Lehrer has a knack for bridging academic papers and the realities faced by regular people. In his latest piece for Wired, Lehrer wrangles waistlines. More specifically, he highlights studies that show we are actually really bad at figuring out when we're full. It's a... Continue Reading →
Jonah Lehrer: Why Some People Learn Better Than Others
Popular science prodigy Jonah Lehrer—who is always teaching us new things on his Wired blog—writes about learning itself in his latest column. Specifically, Lehrer focuses on the ways your brain reacts to and learns from your mistakes. Technically speaking, there are two signals that your brain... Continue Reading →
Imagine: Jonah Lehrer's Upcoming Book on How Creativity Works
It may be the eternal question, in both business and the arts: Can we learn how to be more creative? As it turns out, we can, says Jonah Lehrer. Lehrer is the journalist whose writings on neuroscience—for Wired, The New Yorker, and The New York Times Magazine, among others—become immediate... Continue Reading →
Jonah Lehrer To Grads: Follow Your Dreams, If They're The Right Ones
Neuroscience speaker Jonah Lehrer delivered a convocation speech at Earlham College, and unlike the kind of 'follow your dreams' motivational fare you'd expect, he made a special point of telling grads that their dreams weren't necessarily going to come true. Based on Angela Duckworth's grit... Continue Reading →
David Eagleman: Why Our Legal System Needs Neuroscience
In an article in today’s Daily Telegraph, David Eagleman — acclaimed neuroscientist and author of Incognito: The Secret Lives of the Brain — tackled the issue of neuroscience and its role in the legal system. The central issue lies with the assumption that all people are “practical reasoners”... Continue Reading →
Keynote Review: Jonah Lehrer on Why Brainstorming Doesn't Work
Earlier this week, Jonah Lehrer delivered a keynote to a prestigious advertising crowd in New York, concentrating on the pivotal question of where creativity can be found. Speaking to a packed house of modern day Don Drapers & Peggy Olsons — ad men and women who are finding ways to wield magazine... Continue Reading →
Neuroscientist David Eagleman: What Motivates People to Care About a Brand?
Neuroscientist David Eagleman, whose unique brand of “guerilla science” was recently featured on NOVA, just delivered his new keynote on consumer research — specifically, what does traditional consumer research get wrong? And why is brand loyalty even more important than we assume? Emotion,... Continue Reading →
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