How Do We Experience Awe? Beau Lotto Explains his Study on Cirque du Soleil for the TED Stage
Human beings fear uncertainty, yet the world is constantly changing. In order to survive, it’s imperative that we adapt along with it. In his brand-new TED talk, leading neuroscientist Beau Lotto explains how the evolutionary cure for uncertainty is one of the most profound perceptual experiences... Continue Reading →
Top Neuroscience Speakers: Unlocking the Secrets of the Brain
The brain, in all its intricacy and glory, has resisted human investigation for years. Now, these top neuroscience speakers are breaking new ground when it comes to learning about our most complex organ—and the implications it has for our physical health, mental well-being, and cultivating a deeper... Continue Reading →
New Speakers Heather Berlin and Nita Farahany Explore Neuroscience—and What It Means for Business.
How can business leaders better understand cognitive processes, thereby enhancing productivity, creativity, and performance? Introducing Lavin’s two newest neuroscience speakers, DR. HEATHER BERLIN and NITA FARAHANY, whose science backgrounds—and unique takes on the brain—offer incredible new ways... Continue Reading →
Obama's Brain Activity Map Is a Good Investment: David Eagleman, NYT Op-Ed
In a New York Times Op-Ed, neuroscience speaker David Eagleman says that when it comes to what we know about our brains, we've barely scratched the surface. That's why he believes that President Obama's plan to pour a cool $3 billion into neuroscience research will be a valuable investment. The... Continue Reading →
David Eagleman: Why Our Legal System Needs Neuroscience
In an article in today’s Daily Telegraph, David Eagleman — acclaimed neuroscientist and author of Incognito: The Secret Lives of the Brain — tackled the issue of neuroscience and its role in the legal system. The central issue lies with the assumption that all people are “practical reasoners”... Continue Reading →
Neuroscientist David Eagleman: What Motivates People to Care About a Brand?
Neuroscientist David Eagleman, whose unique brand of “guerilla science” was recently featured on NOVA, just delivered his new keynote on consumer research — specifically, what does traditional consumer research get wrong? And why is brand loyalty even more important than we assume? Emotion,... Continue Reading →