“Your view of life changes the moment you start looking left and right” says consumer sociologist and rebel marketing speaker Markus Giesler. What he means is that our innovations—products, services, experiences—shouldn’t be created in a vacuum. In his vibrant, eye-opening talks, Giesler asks us to get out of our heads and look around when it comes to understanding consumers. The more we do that, the more relevant and effective our innovations will be.
Giesler is one of the most influential consumer sociologists and ethnographers in the world. Currently, he teaches the world’s first MBA course on Customer Experience Design and is director of the Big Design Lab, a think tank that examines market-level design questions with public and private organizations. “We can design markets and social systems in a similar way to how we design an object, like a building,” he says. As we might retrofit a building, we can also renovate our markets and social systems.
“Markus Giesler is fast becoming a bright light in high-tech consumer research.”— Wired Magazine
Giesler’s groundbreaking big design approach, showcased in his talks (as well as in a decade’s worth of top tier research and one of the most popular marketing blogs online), is in high demand among business leaders, entrepreneurs, policy makers and anyone interested in learning how to create marketing outcomes that are greater than the sum of their economic parts. Giesler has been named “one of the best recognized experts studying high-technology consumer behavior” (Wired), one of “the young business school star professors on the rise” (Fortune), and one of “the 40 most outstanding business school professors under 40 in the world” (Poets & Quants). His research is frequently cited in The New York Times, BusinessWeek, The Wall Street Journal, The Washington Post, Wired, and others.
“Markus was a guest and speaker at the Fireside Conference two years ago and was both incredible and inspiring! I highly recommend him!”Daniel Levine, Co-Founder of Fireside Conference