In 2019, trade wars have dominated the headlines like a high-stakes drama of America versus the world—and 2020’s election will only fuel the fire. Marc L. Busch, a trade expert and consultant for McKinsey & Company and the World Bank, offers anecdotal vignettes—how NAFTA 2.0 will fail, how a “nuclear war” on agriculture is coming, and more—to illustrate what near-future changes mean, and what tactics businesses can use to fight back.
Only a small percentage of companies have a real understanding of how trade will actually affect their bottom line—and fewer still understand the real tools they can use to protect themselves. Marc L. Busch is a multiple award-winning professor at Georgetown University, a scholar, host of the trade-centric podcast Tradecraft, and the authority on today’s global trade. What does international trade mean for your industry, or your business? We’re currently engaged in an “epic battle of free trade,” says Busch, and as volatile as that battle might be, it’s an opportunity for companies to help rewrite the rules of those trade deals. President Trump’s tactics are isolating the US from from a number of international markets, and as Busch explains, it’s a non-partisan issue on a global level. “There is no Red versus Blue state in this context,” he says. “It’s just chaos.” With wit, lucidity, and customization to your organization, Busch will steer your audience through the volatile changes to come—and leave you prepared to handle them with confidence.
Busch is currently the Karl F. Landegger Professor of International Business Diplomacy at the Edmund A. Walsh School of Foreign Service; Professor of Government, and Professor of Business Administration at Georgetown University. He has taught at both Harvard and Queen’s University, receiving awards for teaching at all three institutions. Forbes Magazine named his course, “Business, Government and the Global Economy,” one of the Top 10 Most Innovative MBA courses in the United States.
The Future of Trade And Why Your Business Should Care
Making Sense of Global Trade Business & Law Through the Prism of Trade
Unfortunately, only a small percentage of companies have a real understanding of how trade will actually affect their bottom line. Those who possess this knowledge hold a huge competitive advantage, says international trade policy expert Marc L. Busch. In this non-partisan talk, Busch provides you with a clear view of what matters, nothing more, nothing less. Customized to your industry, this talk will help companies keep an eye on priorities: what’s actually important in a time that is rife with noise, turbulence, and word of “escalating trade wars.” Here, Busch dismantles the concepts trumpeted in the news—sussing out the actual ramifications they’ll have on the economy, and of course, you.