How to Change
The Science of Getting from Where You Are to Where You Want to Be
In these uncertain times, the only thing we can rely on is change: the way we learn, work, consume, parent, live, all of it disrupted indefinitely. Thankfully award-winning behavioral scientist and Wharton professor Katy Milkman has devoted her entire career to understanding change. In funny, fast-paced, practical talks based on her upcoming book How to Change (May 2021) she shares her science-based blueprint for going from where you are to where you want to be—conquering goals, dissolving roadblocks, and adapting your behaviour to the demands of the post-pandemic world.
“She’s able to find these ideas that are conceptually novel and interesting — temptation bundling, from a purely conceptual standpoint, is brilliant,” he says. “But then simultaneously, [the ideas translate] into something that is quite practical and quite usable in the real world.”— John Beshears, Harvard Business School
Real change happens when you can make good habits stick. And Katy Milkman, a tenured professor at The Wharton School at the University of Pennsylvania can show you how. Whether we want to eat better or save money; excercise more or learn new skills, Milkman can show you how restructuring the little things can launch you towards the big things—an especially valuable lesson now, when the demands of work and life have changed so drastically, and seemingly overnight.
To Milkman—one of the world’s top 40 business school professors under 40 (Poets and Quants)—we’re beset by failures of self-control, at the individual and group level. This explains why “forty percent of premature deaths are linked to habits,” she says. But through choice architecture and innovative nudge initiatives, she’s helping individuals, customers, and employees make better decisions. In other words, her data-driven research focuses on what produces self-control failures, and how we can reduce them, with particular emphasis on “temptation bundling,” or grouping positive choices with rewards. “If you repeatedly reward good behavior and pair it with memorable cues,” she says, “positive routines become instinctual.”
Today, Milkman is transforming behavioral change with a specific, revolutionary project. In collaboration with fellow U Penn faculty member (and Lavin speaker) Angela Duckworth, she’s spearheading the Penn-Wharton Behavior Change for Good initiative—a research center with the mission of advancing the science of lasting behavior change, chronicled by Freakonomics Radio. Milkman is also host of the fascinating podcast Choiceology, in which she explores the human lessons of behavioral economics, exposing the psychological traps that lead to expensive mistakes.
Milkman holds the Evan C Thompson Endowed Term Chair for Excellence in Teaching, as well as a secondary appointment at UPenn’s Perelman School of Medicine. She is the recipient of an early career award from the Federation of Associations in Behavioral & Brain Sciences, and has published dozens of articles in social science journals that have reached a wide audience through op-eds in The New York Times and regular coverage in and contributions to such outlets as NPR, The Financial Times, The Washington Post, The Atlantic, Harvard Business Review, and Forbes. Over the course of her career, she’s advised dozens of organizations on how to spur positive change, including Google, the U.S. Department of Defense, the American Red Cross, 24 Hour Fitness, Walmart and Morningstar.
She holds a B.S.E. in Operations Research & Financial Engineering from Princeton University and a Ph.D. in Information, Technology & Management from Harvard University’s Business School.
“Katy was FANTASTIC! Our audience really enjoyed her content with our attendee survey giving her a 90% "top two" score, which is 90% of respondents gave her the highest or second-highest rating. In addition, Katy was a real pleasure to work with preparing for and at the event. I know our speaker manager was just raving about her. Please give my best to Katy and I hope we can work with The Lavin Agency again in the future.”1st Global
Employee and customer choices are heavily dependent on context. Katy Milkman, an expert in the ways we consider options and make decisions, understands this from her extensive research studying these populations as a behavioral economist. ‘Choice architecture,’ or simply the way in which a choice is presented (on screens and in person) can thus be an extremely valuable tool for improving employee outcomes and consumer choices.
In this informative keynote, Milkman teaches audiences how to make use of the malleability in how choices are made to influence behavior for the better, providing insights about how to encourage improved decisions—online, at work, and at home. Covering the basics of wise choice architecture, nudges that have been proven to increase the likelihood of optimal decisions, and actionable takeaways tailored for your business or organization, Milkman leads a funny, fast-paced, and practical talk about how we can guide employee and customer behavior in the most helpful ways possible.
In a perfect world, people would always make perfect decisions. But we’re far from perfect: biases, irrational assumptions, and other overriding impulses make our decision-making processes fraught at best. Over the past 30 years, psychologists and economists have joined forces to study how people process information and actually make decisions, rather than how people would make decisions if they were fully rational and without bias. This research program—dubbed behavioral economics—has given us a deeper understanding of how decisions deviate from optimal choices, as well as the (sometimes grave!) consequences of such deviations. Put plainly, people are poor intuitive statisticians, and that means when they ‘just think’ about situations in which some data or casual observations exist, they tend to make serious inferential errors—and systematically biased decisions.
Throughout this engaging keynote, Katy Milkman discusses the most common errors we make, with particularly important implications for managerial and workplace settings. Using evidence-based examples, she introduces a number of common decision biases that influence managers, employees and consumers alike. She can then discuss the best research-based strategies we can use to avoid these biases. With her guidance, we can improve our awareness of situations where business biases are likely to arise, and thereby improve the quality of the decisions we make.