This year on YouTube alone, people will spend over 3 trillion minutes watching other people play video games. They’ll publish the equivalent of 130,000,000 feature films in user-generated content. And—perhaps most importantly—they’ll earn billions of dollars doing it. Inspired, Justin Reves set out to take advantage of the new digital world. In just one year, the former advertising creative amassed hundreds of millions of views on his viral videos and made international headlines from The New York Times to the BCC. Wildly funny and electrifying, Reves’ talks do more than entertain: they help brands harness the power of digital to capture attention, make connections, and build community.
In the new world of digital media, influencers build billion dollar empires on Instagram, politicians pick fights on Twitter, and our attention spans—fractured across countless platforms—have dropped below that of a goldfish. Many people would consider these stats negative, but not Justin Reves. He asks, what if we could leverage the immense opportunity of the digital “Wild West” for good? How might we brighten the world, get politicians to lower their guard, give hope to disillusioned sports fans, instill pride in our communities, and, in Reves’ case, start an international war where the only fallout is songs, laughter, and an “International Moose Truce Summit”?
In his hilarious and insightful talks, Reves walks us through the experience of leaving his marketing consultancy behind for the unpredictable world of social media. With the papers in hand to become a partner at a well-respected ad agency, he chose instead to start a blog, a vlog, and a YouTube tech channel to give him real-world experience in content creation. After making over 200 videos that first year—earning millions of views— he and Greg Moore, a fellow ad-man turned content-convert, started their own Facebook Live show and co-founded the social media consultancy Pidgeon Social. To date, they’ve reached over 100 million people, become NHL media, hand-delivered T-shirts to The Tonight Show, beta tested for Facebook, and were asked to intro the most important game in Vegas’ history. Throughout all these incredible experiences, one thing becomes clear: Reves’ passion for storytelling in the digital age is infectious. In his talks, audiences will learn how to adapt their thinking to this new world order, becoming more effective at communicating and collaborating in the hyper-connected digital age.