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Joe Jackman | Founder and CEO of Jackman | Author of The Reinventionist Mindset
Lavin Exclusive Speaker

Change is everywhere, and it’s coming for us fast. Despite knowing this―and seeing the impact on our businesses and livelihoods―our human instinct remains to resist. But what if we could reprogram ourselves to see change as not only inevitable, but good? As something to run towards, rather than away from? Wouldn’t we all be better off? According to Joe Jackman, Founder and CEO of Jackman Reinvents—Yes, we would. This bold belief is why iconic brands and leadership teams turn to Jackman as their secret weapon in spearheading remarkable change—transforming the way we look at strategy, design, culture, and customer experiences that truly engage.

“Joe Jackman and his approach are a CEO’s secret weapon. He eloquently captures the lessons from his life’s work—an invaluable aid to those in pursuit of redefining and growing their business.”

— Jill Soltau, CEO, J.C.Penney

Joe Jackman is a Reinventionist—a pioneer of dynamic business growth who reshapes businesses back to relevance with his unique approach. A student of change, raised in a time of civil unrest, Jackman has led some of the most inspired brand transformations of the 21st century. From his early years as Executive VP of Marketing at Loblaws, where he steered the company’s initial restructuring, to overseeing successful reinventions at Duane Reade, Walgreens, and Dave & Busters, Jackman has guided companies to become the most powerful and relevant versions of themselves in record time. Today, Jackman leads the world’s first and foremost reinvention company in North America. He and his team of 100+ multi-disciplinary Reinventionists have completed nearly 50+ reinventions to date—all focused on his five principles for accelerating value—and engineered hundreds of billions of dollars in sales.


In his first book, The Reinventionist Mindset, Jackman unveils a unique, human-centric approach to corporate transformation. He effectively shows us how to thrive in the era of disruption, starting by repositioning change as a force to be embraced. Filled with real-world case studies ranging from Dave & Busters to Flow Water to Staples, The Reinventionist Mindset will be an asset to anyone intent on leading their company to become its most powerful iteration.



“The Jackman methodology is essential for any business looking to disrupt and innovate. This book will help you unlock the kind of customer love every entrepreneur dreams about.”

Nicholas Reichenbach, Serial Entrepreneur; CEO, Flow Water

“Joe Jackman has this unique ability to uncover where to go and why, then get everyone on the same page and moving forward together.”

Glenn Murphy, Former Chairman and CEO of Gap Inc., Shoppers Drugs Mart

“Joe Jackman stands alone amongst the giants of his craft. [The Reinventionist Mindset] is an indispensable resource for today’s leaders in our fast-paced, ever-changing world.”

John Lederer, Executive Chairman, Staples; Senior Advisor, Sycamore Partners

“Even while Joe is pushing management to think out of the box, he does it in a way that is soothing and comforting. He’s laid-back, not in your face. He’s just a cool dude.”

Tyler Wolfram, Managing Partner, Oak Hill Capital

“One of the things that I thought was especially strong about our relationship with Jackman was the ability to go back and forth, and them accept some ideas that were ours, us accept some ideas that were theirs, and meet in the middle on some things where we needed to. There were clearly some ideas that they brought to us that were bigger and more expansive than what we would have done on our own, and I think that was one of the real keys to our success.”

Steve King, CEO, Dave & Buster’s

“From internal communications to the logo, from customer communications to product line, Jackman goes back to the brand’s values and its legacy to see if they are still relevant, and then sets about making them so. A brand repositioning is challenging, but it takes on a whole new level of complexity when you call it reinvention.”

Orange Magazine

Speech Topics

Embracing Change The Future of Retail in a World Remade by COVID
After nearly two years of profound disruption, the world is finally rebuilding. Yet the shocks we’ve endured—from the pandemic to major economic upheaval to the global push for racial justice—will reshape the way we live and do business, forever. These forces of change are a litmus test for companies and even entire industries. Only the business leaders who learned and adapted will survive in this new operating environment.

In the world of retail, there is no more cogent guide to this new world than Joe Jackman, the founder and CEO of the world’s first reinvention company. Long before COVID forced us to, Jackman made a career out of embracing change, finding proactive—rather than reactive—solutions, and unlocking true value through human-to-human insights—he even wrote the book on it: 2020’s transformation manual, The Reinventionist Mindset.

In this scintillating presentation, Jackman explores rapidly shifting consumer behaviour, upcoming industry trends, and best-in-class examples of companies doing it right. This is a new model for across-category growth supported with actionable insights from his own experience revitalizing major brands. A must-listen presentation for those eager to understand the future of retail as we collectively embark on “the next normal.”