Living in Data
A Citizen Guide to a Better Information Future
Lavin Exclusive Speaker
The world seems more fragmented than ever, but to Jer Thorp—one of the world’s most innovative artists—those fragments are data, and data can be read, organized, and used for good. Twitter, Microsoft, and The New York Times have all turned to him to analyze their data and create visual maps to show meaning being metrics. By creating multi-dimensional, visually stunning projects (often using hundreds of square feet of imagery and billions of pieces of data), Thorp makes data accessible, enabling all of us to change the way we think and act in relation to the information around us.
As a data artist, Jer Thorp reveals the human stories within endless scrolls of raw information, expressing trends, movements, and economics through vibrant graphics (and public art) seen by hundreds of millions of people. The first ever Innovator-in-Residence at the Library of Congress, a National Geographic Fellow, former Data Artist-in-Residence at The New York Times, and Artist-in-Residence at the Museum of Modern Art, Thorp’s first book, Living in Data, will be released in May 2021. In it, he asks a crucial question of our time: how do we stop passively inhabiting data, and become active citizens of it? Provocative, visceral, and enlightening, Living in Data transcends the facts and figures to tell real, human stories—illustrating our current relationship with data, and imagining what the future might hold. Will data become truly public and accessible? Can it help institutions better serve their communities? “Living in Data offers no easy fix. Rather, it shows that the potential for change lies within us: in our human, fallible, hopeful mind,” writes MoMA's Curator of the Department of Architecture & Design, Paola Antonelli.
Thorp is also a brilliant business speaker. He tracks consumers in ways few digital experts can—contextualizing their behavior, personalizing the anonymous, and frequently validating the work of digital marketers.
On stage, Thorp illuminates the exciting potential of what his projects mean for society. “The work we do with data is not passive. It affects people’s lives and wellbeing,” he says. Data is about meaningful connections, as Thorp explored in his moving 9/11 memorial at Ground Zero, for which he wrote a program that organized the names of victims not by alphabetical order, but by relationships—putting coworkers next to coworkers, and brothers next to brothers. From 2013 to 2017, Thorp operated The Office for Creative Research, where he and his team implemented ingenious projects—like counting all the endangered elephants across the African continent, which helped influence ivory poaching policies. In February of 2017, amidst a rising tide of xenophobia, The OCR installed a sculpture in Times Square that depicted New York City’s rich history of immigration. A mesmerizing, funny, and socially engaged activist—often working at the juncture of social justice, technology, marketing, and art—Thorp reveals what we normally, and understandably, could never see in big data. And he makes it look cool.
Native to Vancouver, Thorp now lives in New York City, where he teaches in NYU’s Interactive Telecommunication Program. He has been a vocal advocate around data, ethics, and privacy, spearheading a project with The OCR called Floodwatch, a collective ad monitoring tool that empowered individuals to see how advertisers were profiling them (often inaccurately, and unfairly). The aim was to help combat discriminatory practices, such as targeting specific demographics to fill a housing development over others. His award-winning work has been exhibited, read, and implemented in Europe, Africa, Asia, North America, and South America. He has over a decade of teaching experience, and has presented at The Ford Foundation in New York City, the National Academies, and the Library of Congress.