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David Baxter

Demographics help us see, most clearly, the massive societal and political shifts.

Demographer, Economist, and Senior Research Advisor at Urban Futures

Contact David For Booking
David Baxter | Demographer, Economist, and Senior Research Advisor at Urban Futures

How is demographic change influencing your business? What do population growth and distribution have to do with workplace environments, the economic climate, and marketing structures? Speaker David Baxter, a demographer and senior research advisor at the Urban Futures Institute, explains how a profound understanding of demographics and economics can help businesses stay ahead of the curve. 

David Baxter has published countless reports, articles, and books addressing regional economics, consumer behaviour and market trends, health care, employment trends, and the operation of real estate markets. He serves as a global-mobility consul for the International Employee Relocation Council and is a member of the British Columbia Government Economic Forecast Council. Baxter is a recipient of the BC Transplant Research Excellence Award for his work on the demographics of organ transplantation, and was recently named one of the “20 most influential people in British Columbia’s residential-construction industry” by the Canadian Home Builders’ Association. His academic career spans four decades, and includes teaching and lecturing at both Canadian and international universities.


Speech Topics

Marketing & Consumer Behavior
Demographics, Lifecycles, and Lifestyles Niche Marketing versus Mass Marketing

In a highly customized and deeply researched presentation, Baxter drills down to the very essence of how and why consumers are clustering in niches and seeking individualized products and services. Sector-specific and content-rich, this presentation illustrates the importance of understanding a fragmented market and analyzes the challenges that organizations are facing as lifecycle and lifestyle shifts dictate the importance of reacting quickly and decisively to consumer realities.

Corporate Culture
Future Work Where the Jobs Are

The slogan “the end of work” is as false as it is catchy. In truth, there will be work in traditional and new economies in the future. In this talk, Baxter brings his thorough demographic analysis to this vital topic, refuting common predictions and explaining the subtleties behind the numbers for your particular industry. The retirement of the post-war generation will continue to drive significant replacement demand for employees, particularly in the skilled sectors, with an increased expectation of net demand for workers overall. The difference in the future will be the nature of work, the skills that workers require, and where work takes place. In this high-energy, entertaining, and customized presentation, Baxter provides insightful commentary designed to facilitate change and growth, and a deep understanding of the world of work.