Who We Are (When We Think No One’s Looking)
In the age of Big Data, Christian Rudder stands out. Rudder is in personal possession of one of the richest data sets in the world, accumulated from the dating site he co-founded, OkCupid, as well as Twitter, Tumblr, Facebook, and the like. In his book, Dataclysm, he uses this data to show us the human behavior behind the numbers: a revolutionary look at who we truly are. “Read this book immediately,” implores Errol Morris.
“In the first few pages of Dataclysm, Christian Rudder uses massive amounts of actual behavioral data to prove what I always believed in my heart: Belle and Sebastian is the whitest band ever. It only gets better from there.”— Aziz Ansari
Rudder is one of the founders of OkCupid, one of the largest dating sites in the world, which was sold to IAC in 2011. He still runs it day-to-day, while also heading a small data-mining team that scours the digital universe for meaningful trends on important sites. The original outlet for Rudder’s research took place on OKCupid’s blog, OKTrends, which was not only read by millions of people, but also changed the way companies approach data as a media-relations strategy. His research and findings have been featured repeatedly in The New York Times, Harper’s, The Atlantic, and were the subject of a New Yorker feature.
Graduating Harvard cum laude with a math degree, Christian Rudder got his start as the Creative Director for SparkNotes, a sort of 21st century Cliff’s Notes for the Internet, which was sold to Barnes & Noble in 2001. He sold his book, Dataclysm, for a seven-figure deal—a usually unheard of amount for a first time author.
“He did an excellent job, the audience really enjoyed his presentation—it received a lot of laughs and ‘oohs and ahhs.’ Thanks very much, we enjoyed working with you and Christian and hope to stay in touch about future opportunities!”The OutCast Agency