Arlene Dickinson

Can anyone be an entrepreneur? Arlene Dickinson's emphatic answer is “Yes.” In this talk, one of Canada’s most high profile business speakers distills a lifetime of experience to reveal everything you need to know—and do—to start, to run, and to grow a great business. (A customized clip from the hit show Dragons’ Den provides buzz, though that’s just a starting point.) On stage, as on the small screen, Dickinson is an inspirational speaker. She displays a palpable and infectious belief in the entrepreneurial spirit; she reminds us of the major contributions Canadians have made to international business and the entrepreneurial tradition. This keynote is highly requested by those who are looking to hire Arlene Dickinson as a speaker.

“Like laying bricks to build a house, each dollar you spend on marketing should measurably build your business.” Marketing plays a fundamental role in all businesses—yet it is seldom held accountable the way other departments are. A superstar marketer driven by corporate objectives, celebrity speaker Arlene Dickinson shows us why marketing must be a top concern of leadership, and why creativity and accountability must go hand in hand. Otherwise, why bother with marketing at all? Dickinson, as she does weekly on Dragons’ Den, will help decision-makers grasp the essential strategic function of marketing in an insightful, accessible and frank talk, anchored squarely to the bottom line.

The marketing guru on Dragons’ Den, business speaker Arlene Dickinson shows us why the best companies don’t stop marketing during a recession. With striking examples, and peerless business sense, she shows you how to leverage your marketing through the tough times—in order to come out ahead when the good times return.