Outsmarting Your Kids Online
A Safety Handbook for Overwhelmed Parents
If it’s so easy to disrupt, then why isn’t everyone doing it? That's the question Amber Mac considers. An internationally recognized tech reporter, Mac has spent over a decade following the latest disruptive technologies and interviewing the sharpest minds in business. Today, she’s also a bestselling author, the host of two critically acclaimed podcasts, and the founder of her own digital media agency. From artificial intelligence to Amazon-era retail, Mac’s engaging talks are a company’s secret weapon for anticipating lightning-quick changes as they come.
“With few equals, MacArthur continues to demonstrate a keen insight towards the continually evolving fabric of the social web.”— Steve Chen, Co-Founder of YouTube
Amber Mac is a world renowned expert on all things marketing, technology, innovation, and transformation. Her popular Twitter feed boasts more than 120,000 followers from around the world, each eager to consume her hard-won insights on the next generation of business and consumer technology. Whether it be enhancing customer experience, understanding how to leverage AI, or building an unforgettable brand from scratch—as she’s done—Mac empowers leaders and organizations to take advantage of the digital revolution. Now the co-host of Marketing Disrupted—the Accenture-produced series that debuted as the #1 business podcast in the country—Mac explores how CMOs can adapt to the changing landscape and incoming hurdles that digital disruption will bring. And in the top-rated (and award-winning) podcast The AI Effect, Mac speaks to high-profile guests about the challenges and benefits of AI adoption in Canada, alongside Accenture’s Jodie Wallis. She also remains a regular business host and expert for Fast Company,CNN, Bloomberg TV, CBS, BNN, and The Marilyn Denis Show.
Mac is the bestselling author of Power Friending and Outsmarting Your Kids Online. She has delivered keynotes at more than 300 events around the world and moderated sessions with notable leaders like Canadian Prime Minister Justin Trudeau, former FBI Director James Comey, and famed astronaut Chris Hadfield. Her digital agency AmberMac Media, which has worked with leading organizations from Microsoft to GE, recently teamed up with PayPal, Facebook, and the BDC to produce Her Turn: an online business competition for women entrepreneurs. “As a small business owner, I’m thrilled to promote women across this country who are launching and running companies that need help,” explains Mac, who also hosts the program.
Previously, Mac worked as a strategist for Razorfish and Director of Marketing for an e-procurement software company. After four years in the technology trenches, she joined Microsoft to build one of the first female-focused lifestyle portals.
“I really enjoyed this presentation. Amber was very engaging and interesting to listen to. The presentation flowed with ease. A great way to kick off our remote conference.”Canadian Payroll Association
“Our company was behind in technology before COVID. We had to upgrade very quickly. Some of the points Amber brought forward will be very helpful in assisting our employees to adapt to the new normal.”Canadian Payroll Association
“It's fitting that we started the Symposium on this topic, as I was wondering how I would feel or if I would even enjoy this media in lieu of attending the conference, and much to my surprise, it was better than I imagined. It was like having Amber right in my living room and having a discussion one-on-one.”Canadian Payroll Association
“The feedback for Amber’s keynote speech at our event was absolutely incredible. Our audience included both educators and IT professionals and it was overwhelmingly positive, with requests to even have her speak again at a future event. The topic and delivery was relatable and kept the audience engaged during the entire session.”BC Education Marketplace
“Great feedback from our group about Amber: I had very positive feedback, and some of it from our most seasoned delegates who have a wealth of knowledge. They were amazed at how much Amber knew and how current she was and how relevant it was. She has a lovely ease on stage too, she's very comfortable up there. She was great!”MISA
“Amber brought such amazing energy and passion to our conference. We knew she would be a hit and yet she still surpassed all expectations!”Information Systems Audit and Control Association
“Amber was an outstanding keynote. The audience was very engaged, and I think they appreciated her honesty. I thought throughout she did a great job of referencing her experience in tech and business with her perspective as a parent. Her presentation was really thoughtful, a balance of optimism about the great things tech can do for us, along with a frank discussion of the possible pitfalls.”Halton District School Board, 2018 Parent Involvement Conference
“Amber was a big hit! She delivered a really great presentation and her message was very well received by our crowds. She was super lovely onsite too, so we're overall very happy. Thanks for following up, hopefully she enjoyed her time!”PwC Management Services
“Thank you for leading us to Amber MacArthur. She wowed the crowd at the Coremetrics Marketing Showcase in Austin! Amber has terrific energy and her message was right on target. It was rewarding to hear all the enthusiastic conversation about her presentation over the breaks and in the hallways. You might be interested to know that her session received a higher rating than any other session during the week, including keynotes, breakout sessions, and training. The top session is always the Product Roadmap, which received a 4.69 out of a possible 5.00, but this year Amber edged that out with a 4.73! I hope you’ll pass along our sincere appreciation and thanks to Amber; she’s a star! And once again, the Lavin Agency proved that you understand the qualities we’re looking for in a speaker and you delivered top-notch talent within our budget.”Coremetrics
“Amber filled the room with energy, providing lots of practical advice and free on-line tools to help build your personal brand. Delegates took the information to heart as we saw an increase in participation in our social media vehicles right away.”WiN-Canada
“I just wanted to follow up to thank-you for taking the time to work with us during our National Sales Conference. I know we only had a few weeks to work with you leading up, but your presentation was amazing! The energy you have and the breadth of insight you have in the digital space is so impressive. The team here is still buzzing about your presentation which is fantastic for our group! I’m not certain if it is still possible, but quite a few of the team members are asking if they can have a copy of your presentation. I know that you are probably quite busy but if this is still an option, we would love to share this with our teams. Thanks again for bringing so much value to our session!”Workopolis National Sales Conference
Need a charismatic and authoritative host for your event? Beyond her dynamic keynotes, Amber Mac is also a seasoned emcee and moderator, comfortable leading Q&As with diverse guests in any setting. Drawing on her wealth of knowledge and palpable comfort with audiences, as a host, Amber Mac ensures a fun, focused event with her trademark ability to provide sparkling commentary and effortless flow.