Contact Amber For Booking

Amber Mac

Adapting in the digital economy requires constant curiosity, brave leadership, and fluid planning.

Digital Innovation Speaker | Co-Host of Marketing Disrupted and The AI Effect

Contact Amber For Booking
Amber Mac | Digital Innovation Speaker | Co-Host of Marketing Disrupted and The AI Effect

If it’s so easy to disrupt, then why isn’t everyone doing it? That's the question Amber Mac considers. An internationally recognized tech reporter, Mac has spent over a decade following the latest disruptive technologies and interviewing the sharpest minds in business. Today, she’s also a bestselling author, the host of two critically acclaimed podcasts, and the founder of her own digital media agency. From artificial intelligence to Amazon-era retail, Mac’s engaging talks are a company’s secret weapon for anticipating lightning-quick changes as they come.

“With few equals, MacArthur continues to demonstrate a keen insight towards the continually evolving fabric of the social web.”

— Steve Chen, Co-Founder of YouTube

Amber Mac is a world renowned expert on all things marketing, technology, innovation, and  transformation. Her popular Twitter feed boasts more than 120,000 followers from around the world, each eager to consume her hard-won insights on the next generation of business and consumer technology. Whether it be enhancing customer experience, understanding how to leverage AI, or building an unforgettable brand from scratch—as she’s done—Mac empowers leaders and organizations to take advantage of the digital revolution. Now the co-host of Marketing Disrupted—the Accenture-produced series that debuted as the #1 business podcast in the country—Mac explores how CMOs can adapt to the changing landscape and incoming hurdles that digital disruption will bring. And in the top-rated (and award-winning) podcast The AI Effect, Mac speaks to high-profile guests about the challenges and benefits of AI adoption in Canada, alongside Accenture’s Jodie Wallis. She also remains a regular business host and expert for Fast Company,CNN, Bloomberg TV, CBS, BNN, and The Marilyn Denis Show.


Mac is the bestselling author of Power Friending and Outsmarting Your Kids Online. She has delivered keynotes at more than 300 events around the world and moderated sessions with notable leaders like Canadian Prime Minister Justin Trudeau, former FBI Director James Comey, and famed astronaut Chris Hadfield. Her digital agency AmberMac Media, which has worked with leading organizations from Microsoft to GE, recently teamed up with PayPal, Facebook, and the BDC to produce Her Turn: an online business competition for women entrepreneurs. “As a small business owner, I’m thrilled to promote women across this country who are launching and running companies that need help,” explains Mac, who also hosts the program.


Previously, Mac worked as a strategist for Razorfish and Director of Marketing for an e-procurement software company. After four years in the technology trenches, she joined Microsoft to build one of the first female-focused lifestyle portals.


“Feedback for Amber's keynote session was overwhelmingly positive, with many commenting that she delivered an excellent presentation and was very engaging. We have already had requests to bring Amber back—which would be a third year in a row (amazing!).”

Focused Education Resources

“It was a pleasure working with Amber Mac. She was insightful and engaging. Our members loved all the tips she provided and were really thankful to hear Amber touch on the subjects she did.”

CD Union of Public Employees, BC

“I really enjoyed this presentation. Amber was very engaging and interesting to listen to. The presentation flowed with ease. A great way to kick off our remote conference.”

Canadian Payroll Association

“Our company was behind in technology before COVID. We had to upgrade very quickly. Some of the points Amber brought forward will be very helpful in assisting our employees to adapt to the new normal.”

Canadian Payroll Association

“It's fitting that we started the Symposium on this topic, as I was wondering how I would feel or if I would even enjoy this media in lieu of attending the conference, and much to my surprise, it was better than I imagined. It was like having Amber right in my living room and having a discussion one-on-one.”

Canadian Payroll Association

“The feedback for Amber’s keynote speech at our event was absolutely incredible. Our audience included both educators and IT professionals and it was overwhelmingly positive, with requests to even have her speak again at a future event. The topic and delivery was relatable and kept the audience engaged during the entire session.”

BC Education Marketplace

“Great feedback from our group about Amber: I had very positive feedback, and some of it from our most seasoned delegates who have a wealth of knowledge. They were amazed at how much Amber knew and how current she was and how relevant it was. She has a lovely ease on stage too, she's very comfortable up there. She was great!”


“Amber brought such amazing energy and passion to our conference. We knew she would be a hit and yet she still surpassed all expectations!”

Information Systems Audit and Control Association

“Amber was an outstanding keynote. The audience was very engaged, and I think they appreciated her honesty. I thought throughout she did a great job of referencing her experience in tech and business with her perspective as a parent. Her presentation was really thoughtful, a balance of optimism about the great things tech can do for us, along with a frank discussion of the possible pitfalls.”

Halton District School Board, 2018 Parent Involvement Conference

“Amber was a big hit! She delivered a really great presentation and her message was very well received by our crowds. She was super lovely onsite too, so we're overall very happy. Thanks for following up, hopefully she enjoyed her time!”

PwC Management Services

“Thank you for leading us to Amber MacArthur. She wowed the crowd at the Coremetrics Marketing Showcase in Austin! Amber has terrific energy and her message was right on target. It was rewarding to hear all the enthusiastic conversation about her presentation over the breaks and in the hallways. You might be interested to know that her session received a higher rating than any other session during the week, including keynotes, breakout sessions, and training. The top session is always the Product Roadmap, which received a 4.69 out of a possible 5.00, but this year Amber edged that out with a 4.73! I hope you’ll pass along our sincere appreciation and thanks to Amber; she’s a star! And once again, the Lavin Agency proved that you understand the qualities we’re looking for in a speaker and you delivered top-notch talent within our budget.”


“Amber filled the room with energy, providing lots of practical advice and free on-line tools to help build your personal brand. Delegates took the information to heart as we saw an increase in participation in our social media vehicles right away.”


“I just wanted to follow up to thank-you for taking the time to work with us during our National Sales Conference. I know we only had a few weeks to work with you leading up, but your presentation was amazing! The energy you have and the breadth of insight you have in the digital space is so impressive. The team here is still buzzing about your presentation which is fantastic for our group! I’m not certain if it is still possible, but quite a few of the team members are asking if they can have a copy of your presentation. I know that you are probably quite busy but if this is still an option, we would love to share this with our teams. Thanks again for bringing so much value to our session!”

Workopolis National Sales Conference

Speech Topics

Relentless Adaptation In the Age of COVID-19
While many leaders might feel helpless at this point in history, there is an opportunity to pivot and become an organization, and a leader, the country needs right nowno matter what sector you’re in. In this talk, Amber Mac addresses four technology trends in a state of acceleration during COVID-19, as well as a blueprint for coping during this unprecedented time.  Using real-world examples of organizations and individuals who have adapted, Mac’s talk is part practical, part inspirational, and all relevant. For this virtual presentation from her TV studio, Mac suggests a short Q&A period after each section to keep the audience engaged in real-time and to allow for an event moderator to be involved if desired. This talk can be customized and recorded.
Corporate Culture
Business-As-Unusual Unpacking the Future of Work in the Age of COVID-19
How is our world changing during this global pandemic? And more specifically, how will our work lives be disrupted, adapted, and forever altered? In this dynamic presentation, tech reporter Amber Mac takes audiences on a visual journey to demonstrate the ways our societies will be transformed, and why that’s fueling an acceleration of technology that will change the future of work forever. As more and more businesses, including big tech companies such as Twitter, Facebook, and Shopify, put measures in place to create a decentralized workplace, we’re going to see the technology that leaders have put off for years and years become absolutely essential for survival in 2020. No matter what industry you’re in, whether it’s retail, healthcare, government, or the non-profit sector, one thing is for certain: rapid digitization is a must. Eye-opening and urgent, this presentation includes the practical lessons and tools that are critical for success in a post-COVID future.
Relentless Adaptation How Great Companies Are Really Innovating to Win
We obsess over innovation. But innovation is overrated. If you look at the smart companies that are prized for “innovation,” you see that they are actually masters of “adaptation”—of knowing when to adjust, when to speed up, and when to capitalize. It’s not about being first; it’s about being flexible. In this thrilling new talk, Amber Mac looks to leading organizations, many of which she covers for Fast Company, to explore the practice of relentless adaptation. Is your company taking advantage of disruptive new technologies, or simply being disrupted by them? A newly adaptive corporate culture, defined by digital technology and bold leadership, is fundamentally changing business—and Mac has had her ear to this fertile new ground for years. From voice technology and 5G, to the democratization of content creation and growing influence of culture, this big picture talk sheds light on how to win in our fast-forward economy.
Redefining Customer Experience The Most Important Metric of Business
In today’s quickly evolving business landscape, companies creating exceptional customer experiences are the ones leading the pack. These organizations know that it’s not just what your product delivers that matters—it’s every single touchpoint in the consumer-brand relationship, whether it be a shopper walking into a store or a customer service agent resolving a problem. Today, two-thirds of a company’s competitive edge comes from how a consumer interacts with it, and more than 40% of all data analytics will involve customer experience in the coming years.
Amber Mac understands the staggering importance of refining the customer journey like few others. As a life-long disruptor and founder of her own digital agency, she interprets how new technologies, changing societal values, the emerging dominance of AI, and a whole slew of other megatrends are shifting customer expectations. The true winners in this post-digital, disruptive age are the ones who realize they are in the customer experience business, and Mac’s engaging, informative, and contemporary new business talk will help audiences redefine their mission for tomorrow’s hyper-competitive marketplace.
Demystifying Artificial Intelligence A Day in Your Life
In this presentation, Amber Mac will share how AI is going to change the way we live, work, and play over the next few years. Using the latest research, engaging visuals, and practical examples, she will take audience members on a 24-hour journey to a day in 2025 to share the real-life impact that this technology will have on everything—from the way we manage work (e.g., business automation), to the way we manage our health (e.g., cancer detection), to the way we manage transportation (e.g., autonomous vehicles). For companies, the stakes are high. For example, Accenture just released a study revealing that businesses that successfully apply AI could increase profitability by an average of 38 percent by 2035. While many speakers talk about the impact of artificial intelligence, Amber will show attendees who are just starting to learn about this technology why and how they need to adapt to the AI revolution today. 
Her Turn Overcoming the Barriers of Women-Led Entrepreneurship
On paper, things have never looked better for female entrepreneurs. They collectively employ 1.5 million Canadians across the country, and contribute $148 billion annually to the economy. Unfortunately, despite being a driving force behind the nation’s economy, women today own only 16% of small-to-medium-sized businesses. In an effort to flatten the systemic barriers that women entrepreneurs continue to face, award-winning digital reporter Amber Mac joined forces with PayPal, Facebook, and BDC to launch Her Turn: an online business competition offering support and mentorship to female business owners.  

Here, Mac translates the insights, tools, and tactics of the series into an interactive new talk, complete with a Q&A where audiences can ask their most burning questions on what it takes to succeed. Armed with amazing, real-world stories from the Her Turn contestants, and actionable exercises that groups can take back to their teams, Mac reveals how to increase access to funding, build a robust support network, and defy societal expectations with ease.
Workshops & Interactive
How to Make This Conference Better Hosting, Moderating, Panels, Q&As

Need a charismatic and authoritative host for your event? Beyond her dynamic keynotes, Amber Mac is also a seasoned emcee and moderator, comfortable leading Q&As with diverse guests in any setting. Drawing on her wealth of knowledge and palpable comfort with audiences, as a host, Amber Mac ensures a fun, focused event with her trademark ability to provide sparkling commentary and effortless flow.