Alexandra Samuel on Data-Driven Storytelling in Harvard Business Review
In “Data Is the Next Big Thing in Content Marketing,” Harvard Business Review’s Social Media Blogger Alexandra Samuel outlines how some of the world’s smartest companies are investing in “data journalism”: a new way to tell compelling narratives, make discoveries, and attract major social media... Continue Reading →
Extending Human Imagination: Dr. Helen Papagiannis’ Augmented Expo Talk
This June, Augmented Reality (AR) expert Dr. Helen Papagiannis was a guest speaker at “Superpowers to the People: Augmented World Expo 2015,” which took place in Santa Clara, California. In her talk, titled “Advancing AR for Humanity,” Dr. Papagiannis took the opportunity to highlight her... Continue Reading →
Like or Lurk: Alexandra Samuel Uncovers What's Missing from Social Media Analytics
In her latest study, Alexandra Samuel—VP Social at research and tech company Vision Critical—has uncovered fascinating new information about the gap between social media analytics and what companies really know about their customers. "Social media analytics can’t tell you how to become a more... Continue Reading →
Why Women Leave Tech, and Why it's Bad for Business: Sue Gardner
As the War for Talent in the tech sector toughens, companies cannot afford to let talented—even overqualified—women leave the industry; it's just bad business. Yet this is precisely what's happening. In a frank and clear-eyed LA Times op-ed, Sue Gardner looks at why there is an “eerie absence” of... Continue Reading →
Alexandra Samuel at SXSW: What Social Media Analytics Can't Tell You
Social media speaker Alexandra Samuel appeared at South by Southwest Interactive last week. The audience for her panel, What Social Media Analytics Can't Tell You, was packed—and the takeaways were significant. In a pre-interview with Marketing Magazine, Samuel, who is the Vice President of Social... Continue Reading →
3 Types Of Social Shoppers: Speaker Alexandra Samuel Talks Online Buying
Thanks to the findings from a whitepaper from Alexandra Samuel and Vision Critical, it's been proven that investing in social does indeed translate into sales. Samuel, VP of Social Media at Vision Critical and a highly-requested keynote speaker on digital media, also has the answer to the inevitable... Continue Reading →
Has LinkedIn Rendered The Résumé Obsolete? Alexandra Samuel In HBR
For all the similarities LinkedIn has with the résumé, social media speaker Alexandra Samuel doesn't think it's time to get rid of that paper or PDF version of your job history just yet. While LinkedIn does offer a platform for sharing your credentials and job experiences, "it's more usefully... Continue Reading →
How To Make The Most Of Social Media: Alexandra Samuel In Forbes
If you're wondering whether your social media marketing is paying off, a new report from digital and social media speaker Alexandra Samuel and Vision Critical will help put your concerns to rest. From Social To Sale provides a wealth of research on how social marketing and sharing can drive... Continue Reading →