#AskASpeaker #2: Twitter Q&A with Amber MacArthur
This past Thursday, October 15th, we held another successful Twitter Q&A: the second in our new series of half-hour chats with some of our tech-savvy keynote speakers. And last week’s conversation was with relentless adaptation and digital economy expert Amber MacArthur. Called “Canada’s top... Continue Reading →
Alexandra Samuel on Data-Driven Storytelling in Harvard Business Review
In “Data Is the Next Big Thing in Content Marketing,” Harvard Business Review’s Social Media Blogger Alexandra Samuel outlines how some of the world’s smartest companies are investing in “data journalism”: a new way to tell compelling narratives, make discoveries, and attract major social media... Continue Reading →
Extending Human Imagination: Dr. Helen Papagiannis’ Augmented Expo Talk
This June, Augmented Reality (AR) expert Dr. Helen Papagiannis was a guest speaker at “Superpowers to the People: Augmented World Expo 2015,” which took place in Santa Clara, California. In her talk, titled “Advancing AR for Humanity,” Dr. Papagiannis took the opportunity to highlight her... Continue Reading →
Connecting Everything: Amber MacArthur on the Rise of the Internet of Things
The Internet of Things has become the trend to watch in 2015. Relentless adaptation speaker Amber MacArthur is on the mark, as always, offering a new keynote on the topic: how to prepare for and embrace this new technological movement. Here's a preview of the talk: Connecting Everything: 10 Ways... Continue Reading →
Like or Lurk: Alexandra Samuel Uncovers What's Missing from Social Media Analytics
In her latest study, Alexandra Samuel—VP Social at research and tech company Vision Critical—has uncovered fascinating new information about the gap between social media analytics and what companies really know about their customers. "Social media analytics can’t tell you how to become a more... Continue Reading →
Why Women Leave Tech, and Why it's Bad for Business: Sue Gardner
As the War for Talent in the tech sector toughens, companies cannot afford to let talented—even overqualified—women leave the industry; it's just bad business. Yet this is precisely what's happening. In a frank and clear-eyed LA Times op-ed, Sue Gardner looks at why there is an “eerie absence” of... Continue Reading →
Alexandra Samuel at SXSW: What Social Media Analytics Can't Tell You
Social media speaker Alexandra Samuel appeared at South by Southwest Interactive last week. The audience for her panel, What Social Media Analytics Can't Tell You, was packed—and the takeaways were significant. In a pre-interview with Marketing Magazine, Samuel, who is the Vice President of Social... Continue Reading →
3 Types Of Social Shoppers: Speaker Alexandra Samuel Talks Online Buying
Thanks to the findings from a whitepaper from Alexandra Samuel and Vision Critical, it's been proven that investing in social does indeed translate into sales. Samuel, VP of Social Media at Vision Critical and a highly-requested keynote speaker on digital media, also has the answer to the inevitable... Continue Reading →