Are You Ready for the Retail Revolution? Douglas Stephens’ New Book Reengineering Retail Maps the Future of Selling
Physical stores have vanished. Online giants rule the market. The very concept of the ‘store,’ and how consumers shop, has been totally reinvented. But with Douglas Stephens’ new book Reengineering Retail, we can see these vast changes for what they truly are—opportunities.
As one of the most influential retail futurists alive, Douglas Stephens has helped retailers large and small—or any group with a stake in the game—stay relevant, competitive, and forward-thinking. Now, with Reengineering Retail: The Future of Selling in a Post-Digital World, he’s taking up where he left off in The Retail Revival to chart, and translate, one of the most turbulent and disruptive periods in the history of the industry.
“It doesn’t matter what type of retail you do—if you sell something, somewhere, you need to read Doug Stephens ...”— Gregg Saretsky, President and CEO, WestJet
In his must-see keynotes, Stephens shares actionable strategies that separate the winners from the losers in the market. With an incredible sense of the now—and with great depth and breadth of research—he shows audiences what smart brands are doing to secure their place in the hearts and minds of tomorrow’s consumer. In fact, as the core economic model of retail is being re-written, it’s ever-more clear that success is predicated on understanding the desires of the “new” consumer: what they’re looking for online, and what in-store experiences work. It’s no wonder, then, that Stephens also speaks to millennial consumers, big data, machine-to-machine communication, social media, and how e-commerce can work in cohort with unforgettable, deeply personalized brand experiences, in-store.