Privacy Expert Shoshana Zuboff on the Future of Tech at the Fortune Global Forum
The Fortune Global Forum—an annual conference convening the presidents, CEOs, and chairmen of the world's top companies, as well as the world’s most prestigious economists—featured a talk from Lavin speaker and acclaimed author Shoshana Zuboff this week.
Her book, The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power is one of the most powerful books of the year on how exactly the tech revolution is transforming our politics, society, personal lives and economy. Surveillance capitalism—a concept coined by Shoshana Zuboff herself—defines the current age in which we’ve all opted into the commodification of our personal information.
At the Fortune Global Forum, she took an in-depth look at how tech companies harvest and use our personal data, and what we can do about it. She advocated for two specific regulatory measures that governments worldwide would need to undertake to protect global citizens and our privacy moving into an ever-evolving, tech-reliant future.
First, she recommends companies and corporations can no longer be allowed to use people's personal experiences "without our knowledge, without our consent or right to combat." Then, she tackles regulations for things like targeted ads that "coax, tune, and herd our behavior" for marketing purposes to which we do not consent. Zuboff proposes there be a ban on this kind of activity; on markets that, as she puts it, “trade in human futures” and manipulate people’s lives—and the future of humanity.
The Age of Surveillance Capitalism was named one of The Guardian's Best 100 Books of the 21st Century. Zuboff’s work has been showcased on CNBC, Reuters International, the Today Show as well as in Business Week, The New York Times, The Financial Times, and many other news outlets.
You can read more about the conference here.