innovation | April 10, 2019

Loonshots—Safi Bahcall’s Breakthrough Book on Nurturing Innovation—is Now a Next Big Idea Club Selection

Loonshots, Safi Bahcall’s instant Wall Street Journal bestseller, is now a Next Big Idea Club selection—chosen by Malcolm Gladwell, Susan Cain, Daniel Pink, and Adam Grant as “one of the most groundbreaking nonfiction reads of the season.”  

Drawing on the science of phase transitions—think water becoming ice—Loonshots shows why teams, companies, or any group with a mission will suddenly change from embracing innovative new ideas to rigidly rejecting them. Much has been written about corporate culture and strategy, but in Loonshots, Bahcall identifies the small shifts in structure that control this transition, the same way that temperature controls the change from water to ice.

 

“Safi illustrates his points with a bevy of stories from World War II, Polaroid, the airline industry, and even the movie Toy Story  It’s an exhilarating ride, one that will help you launch your next big idea,” says Daniel Pink, Next Big Idea Club curator and bestselling author.

 

In keynotes based on the book, Bahcall (a physicist and entrepreneur) shows how this new kind of science helps us understand the behavior of companies, distilling these insights into invaluable lessons for creatives, entrepreneurs, and visionaries everywhere.

 

To learn more about how to book Bahcall for your next event, contact The Lavin Agency

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