Why Do Panel Discussions Fail? Tips for Planning an Engaging Speaking Event
What’s better than a lively dialogue between fascinating experts? A panel discussion seems like the logical choice, leaving your audience with valuable takeaways and insights. Truth is, most panels don’t live up to the hype. In this guide, based on the experience of our President and CEO David Lavin, you’ll learn how to avoid common mistakes and plan a truly memorable event.
Have a Goal in Mind
What is your audience going to learn here that they can’t get elsewhere? What problem are you trying to solve? Once you’ve figured it out, clearly communicate the overarching aim of the discussion to your panelists. It’s important they understand why they’re there, and how they relate to one another.
Choose the Right Moderator
Just as with speakers, it’s important to exercise your due diligence when selecting a moderator. The right candidate will be able to direct conversation artfully, without overly inserting themselves into the equation. Overzealous moderators can derail what would otherwise be a very stimulating conversation.
Introductory Remarks Are More Important Than You Think
The best panels are energetic and spontaneous. Still, it’s nice to have an underlying framework for understanding the discussion. Your introductory remarks should be well thought-out and pose a few key questions for the audience to mull over during the panel.
Consult the Professionals
To ensure a speaking event is a true success, it’s always a good idea to consult a with an agency or speakers bureau. Having a deep understanding of the speakers on their roster, they will be able to take the guesswork out of planning a memorable event!
Interested in booking a speaker for your next panel discussion or keynote? Contact the Lavin Agency today.