Mitchell Joachim's Vision of Smarter Cars & Greener Cities
Joachim's concepts are radical yet practical—as this profile from Wired details. His City Car, which was named TIME’s Invention of the Year for 2007, rethinks the automobile, envisioning a fleet of shared soft-shelled cars that "would be less machine than Facebook on wheels".
From Tom Vanderbilt’s Wiredarticle on Mitchell Joachim:
Instead of rpm gauges, there'd be social networking software telling drivers where their friends are and how to get there. Made from neoprene and other soft materials, cars would no longer suffer traffic-fouling fender benders, merely what he calls "gentle congestion"--picture a flock of urban sheep grazing against one other. Like Zipcar vehicles, the cars would be shared. They would "read" potholes and send warnings to nearby drivers and city repair crews. Urban parking would be eased by intelligent real-time supply and demand management, with people bidding remotely for available spots. Of course, there'd also be more spaces to begin with, since his cars could be folded and stacked like shopping carts. The average New York City block could handle 880 of the vehicles, he says.