marketing | January 11, 2015

Mastering the Art of Public Speaking: Ryan Holiday

In his latest piece for Thought Catalog, Ryan Holiday offers his advice for public speaking: 50 tips for mastering the art of the keynote address. Holiday is a leading media strategist whose campaigns have been studied by YouTube, Twitter, and Google, and covered in Fast Company, Ad Age, and Gawker. He is also a prolific writer and reader, the author of three books, and a highly sought-after speaker who has delivered keynotes around the world. "I’m not going to talk about affect or persuasion techniques because I think that’s all crap," he says. "I’m going to talk about how to deliver a message in a way that feels authentic and actually leaves the crowd with something they can use." Here are a few highlights:

  • Tell stories. They are all people remember. Stories also the most powerful way to make a point.


  • Share what you know. Don’t hold back. When I do marketing keynotes, I try to go through real and complete case studies from my career. When I speak about philosophy or strategy, I try to give real, honest information about my own life and what I’ve studied. Stuff your talk with real hands-on strategies and tactics you’ve used–don’t worry about holding back.



  • Slow down, man. Slowing down is always good advice.



  • If you lose your place mid-speech, don’t panic. Take a beat and go to the next story or example you know. You can always backtrack with your slides (this is why I always ask for a clicker when I talk).



  • Every time you get on stage is a chance to get better. Remember that.



  • Ask questions to people who’ve seen you talk. What did you like? What did you not like? What can I do better? The talks I am going to give this spring are going to be better than the ones I gave last summer because I sought out and applied feedback. We can always get better.

Read all 50 of Holiday's tips here.

In his talks, Holiday shows how the marketing game has changed forever. To book Ryan Holiday as a speaker for your next event, contact The Lavin Agency speakers bureau.


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