innovation | March 19, 2019

Loonshots, Safi Bahcall’s Much Anticipated Book About Nurturing Big, Innovative, World-Changing Ideas, is Out Today!

Already named a top 10 book of 2019 by The Washington Post, Business Insider and Inc., Safi Bahcall’s Loonshots is “not to be missed by anyone who wants to understand how ideas change the world.” Bahcall is a physicist and entrepreneur who’s spent his career studying “loonshots”—the wild ideas, widely dismissed as crazy, that end up changing the world. With illustrative examples, spanning every discipline, Bahcall explains how companies can restructure to support innovation, instead of stifle it.  

The CEOs of GE, Nokia, and RIM (BlackBerry) all believed they’d made innovation a pillar of their corporate culture, yet all of them ended up rejecting important innovations and costing themselves billions. “Why do good teams, with excellent people and the best intentions, kill great ideas?” Bahcall asks, and answers, in bold, takeaway-focused keynotes.  


“This book has everything: new ideas, bold insights, entertaining history and convincing analysis. Not to be missed by anyone who wants to understand how ideas change the world.”

— Daniel Kahneman, winner of the Nobel Prize, author of Thinking, Fast and Slow

In the video below, he uses the science of phase transitions—think water becoming ice—to explain the basics of nurturing loonshots. “Being innovative has nothing to do with the individuals … a molecule of water doesn’t sit around and just decide, ‘I’m going to be a solid today,’—it requires the right parameters. And there are a handful of parameters that can change the property of groups, and transform a group’s ability to innovate.”  


Innovation is a Group Effort | Safi Bahcall


To book Safi Bahcall for your next speaking event, contact The Lavin Agency, his exclusive speakers bureau. 

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economics | March 15, 2019