Jonah Lehrer: The Social Significance of Supersizing Portions
Zooming out, Lehrer writes that social status may play a role in our obsession to supersize everything: cultural norms tie largess to increased status. Just look at TV sizes or the square footage of your home. The irony, of course, is that perceived status from eating more can actually hurt success, as being overweight is tied to lower work rank. The good news is that some psychologists have been able to reverse the effect by tying prestige to small portions, like you'd expect from hors d'oeurves at a fancy shindig.
Jonah Lehrer—hailed as "an important new thinker" by The Los Angeles Times—is the author of Proust Was a Neuroscientist and How We Decide. His next book, Imagine: How Creativity Works, is due in March 2012.