Jeremy Gutsche: From Economic Uncertainty to Opportunity
On the same day that President Obama signed the debt ceiling bill, innovation speaker Jeremy Gutsche reminded us that economic uncertainty and changes in consumer behavior create opportunities for entrepreneurs. As big companies grow more conservative, smaller companies can jump in and offer something cool. Appearing on Shira Lazar’s What’s Trending, the founder and CEO of TrendHunter.com shared a list of companies that started during times of economic recession. Disney, IBM, Apple, Hewlett Packard. Basically, the list comprises a who’s who of today’s leading brands.
In his beautifully designed and award-winning book, Exploiting Chaos, Jeremy Gutsche fully elaborates on this idea. Written in bursts of easily digestible and thoroughly tested innovation advice, Gutsche’s book delivers, as the subtitle suggests, “150 Ways to Spark Innovation During Times of Change.” Gutsche is also a much-requested keynote speaker. In the past three years alone, we’ve sent him out to over 200 conferences, from Vancouver to Mexico to New York to Pakistan to Hong Kong. In his most popular talk, this in-demand innovation speaker helps your company create customer obsession, accelerate change, deliver infectious messaging, and maintain a creative culture at work—all in the name of staying alive, and thriving, in any economic climate.
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