Create the Future: Jeremy Gutsche’s Latest Innovation Guidebook Profiled by Inc
In Create the Future, Trend Hunter CEO and New York Times bestselling author Jeremy Gutsche reveals the frameworks that have helped 700 of the world’s most powerful brands, billionaires, and CEOs, accelerate real change.
Through his consulting work with Trend Hunter—not to mention his experience hosting the world’s #1 innovation conference, Future Festival—Jeremy Gutsche has helped countless brands realize their full potential. In his new book Create the Future, he aims to help readers do the same.
“You likely already realize that survival in business today requires grabbing hold of tomorrow's opportunities with disruptive innovation, before your competition or a new startup gets there,” writes Martin Zwilling in his review of the book for Inc. “The challenge is to create a culture of forward thinking in your company, and avoid the traps of following the paths of least resistance that often appear in mature companies.”
With his captivating writing, Gutsche shows readers how to avoid these common traps that prevent progress. Create the Future is a tactical guidebook chock-full of strategies tested by leaders at Disney, Starbucks, Google, and even NASA. Better yet, the book is paired with a revised edition of Gutsche’s first book Exploiting Chaos—an Inc Best Book for Business Owners, an Axiom International Book Award Winner, and a #1 CEO Read.
Read the full Inc review here.
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