Use Your Personal Story For Radical Creativity: Nike's Former Chief Marketing Officer Greg Hoffman
During his decades-long career at Nike, Greg Hoffman defined the brand’s identity through innovative storytelling.
As Nike’s former Chief Marketing Officer, Greg pulled from his personal life to create strong emotional attachments between people and products. Named one of Business Insider’s most innovative CMOs, he refused to stay within his comfort zone—instead, embracing creativity and innovation. Now, he’s showing us how to do the same.
Greg recently spoke to Steven Bartlett on the podcast Diary of a CEO, revealing key marketing strategies from his almost three decades at Nike. Steven said, “Greg’s knowledge, experience, and wisdom in this area are second to none.”
Watch the podcast here: