neuroscience | September 13, 2011

Imagine: Jonah Lehrer's Upcoming Book on How Creativity Works

It may be the eternal question, in both business and the arts: Can we learn how to be more creative? As it turns out, we can, says Jonah Lehrer. Lehrer is the journalist whose writings on neuroscience—for Wired, The New Yorker, and The New York Times Magazine, among others—become immediate flashpoints for discussion. In his upcoming book, Imagine: How Creativity Works, Lehrer, the bestselling author, most recently of How We Decide, shows us that creativity is not some near-mystical trait that some people seem to possess, and which others try desperately to capture. We can—all of us—take practical steps to become more creative in everything we do.

Imagine will be released in spring 2012.

From Imagine, by Jonah Lehrer:

Did you know that the most creative companies have centralized bathrooms? That brainstorming meetings are a terrible idea? That the color blue can help you double your creative output?

From the bestselling author of How We Decide comes a sparkling and revelatory look at the new science of creativity. Shattering the myth of muses, higher powers, even creative "types," Jonah Lehrer demonstrates that creativity is not a single "gift" possessed by the lucky few. It’s a variety of distinct thought processes that we can all learn to use more effectively. Lehrer reveals the importance of embracing the rut, thinking like a child, and daydreaming productively, then he takes us out of our own heads to show how we can make our neighborhoods more vibrant, our companies more productive, and our schools more effective. We’ll learn about Bob Dylan’s writing habits and the drug addiction of poets. We’ll meet a bartender who thinks like a chemist, and an autistic surfer who invented an entirely new surfing move. We’ll see why Elizabethan England experienced a creative explosion, and how Pixar designed its office space to get the most out of its talent. Collapsing the layers separating the neuron from the finished symphony, Imagine reveals the deep inventiveness of the human mind, and its essential role in our increasingly complex world.

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marketing | September 12, 2011