innovation | October 24, 2012

Doing Design Differently: Anab Jain Sees The Value In Collaboration [VIDEO]

When clients come to Anab Jain, she offers them more than the traditional brand of design consultancy. At Superflux, where Jain is the Founder and Director, she combines consulting services with cutting-edge lab study. She takes on a myriad of diverse projects in an effort to keep her insights sharp—and to create unexpected collisions of ideas. In a video interview series called "4 Questions 4," put on the Smithsonian National Design Museum, Jain explains what makes her design practice Superflux stand out from the pack. According to the TED Fellow, combining equal parts consulting and research is an essential part of her business model.

Having the laboratory as a part of her firm "brings vision and freshness in our consulting work, and, of course, keeps us creatively and intellectually sustained," Jain said in the interview. She is able to see things from both sides, and can provide well-rounded advice because she sees how projects come together and understands the client's objectives. While the two facets of her business can work well independently, what Jain values most is the collaboration and participation that can occur between the two. "The sweet spot," she says, "is when we are able to find projects that move from consultancy to the lab and from the lab to consultancy—because that's where, often, the most relevant and impactful work is created." That synergy between two independent entities is further compounded by Jain having a foot both in the U.K. and in the Indian city of Ahmedabad. She is able to pull contrasting ideals from two separate cities and learn from both the similarities and differences that exist in the two places.

Her work has garnered several awards and provided her the opportunity to work with, and speak to, some of the world's largest companies including Mattel and Apple. In her talks, she urges audiences to rethink traditional business models by reworking the way that we interact and collaborate in our creative processes today in order to innovate and change for the future.

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marketing | October 23, 2012