innovation | January 28, 2015

Design to Grow: How New Speaker David Butler Leads Innovation at Coca-Cola

We're so pleased to introduce new Lavin speaker David Butler, VP Innovation and Entrepreneurship at The Coca-Cola Company. Butler first joined Coca-Cola to revolutionize the company’s approach to design—not just how things look, but a holistic, systems-based approach to create growth across the business. What he learned—the successes and failures, the practical takeaways, the case studies from Coke and other companies—is the subject of his new book, Design to Grow (co-authored with Fast Company's Linda Tischler). In his talks, Butler reveals the secrets of Coca-Cola's ongoing success, and how scale, agility, and start-up mentality helped the company grow. But he also shares what he's working on now: a new venturing platform—Coca-Cola Founders—designed to create seed-stage startups by opening up Coca-Cola’s assets to a global network of rock-star founders.

More about Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too):

In today’s world, every company is at risk of having a “Kodak Moment”—watching its industry and the competitive advantages it has developed over years, even decades, vanish overnight. The reason? An inability to adapt quickly to new business realities. Established companies are at risk, but it’s no easier being an agile startup, because most of those fail due to their inability to scale. Tomorrow’s business winners—regardless of size or industry—will be the ones that know how to combine scale with agility.

In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world’s largest companies as it learns to use design to be both agile and big. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor, Linda Tischler, use plain language and easy-to-understand case studies to show how this works at Coca-Cola—and how other companies can use the same approach to grow their business. This book is a must-read for managers inside large corporations as well as entrepreneurs just getting started.

To book innovation speaker David Butler as the keynote speaker for your next event, contact The Lavin Agency speakers bureau.