Decision-Making, Revisited: Introducing New Speaker Katherine Milkman
For Milkman, the choices we make are largely reliant on context, and on a macro level, this observation has wide-ranging implications for employers, marketers, and policymakers. Every decision is directly influenced by its environment, and this “choice architecture” is what makes the first item in the cafeteria line more likely to end up on your plate. If we can integrate choice architecture into public policy, thinks Milkman, we can influence people to make better decisions, and ultimately, make the world a better place.
One of Milkman’s concepts is called “temptation bundling.” Pair a guilty pleasure (say, eating fast food) with something beneficial that you generally avoid (like spending time with your grandmother), and never do one without the other. You’ll bring both habits towards a happy medium—and feel less guilt about each. Temptation bundling has caught on: it’s been featured in Men’s Fitness, Lifehacker, Freakonomics Radio, and numerous other popular media.
Katherine Milkman is an associate professor at both UPenn’s Wharton School and the Perelman School of Medicine, and was named one of the world’s top 40 business school professors under 40 by Poets and Quants. She’s written more than two dozen articles in major social science journals, has been featured in The New York Times, Forbes, and The Financial Times, and has authored two of the most downloaded papers on the Social Science Research Network. Milkman is both firmly entrenched in the research world and a well-respected speaker—a behavioral scientist who’s rewriting the way we see our everyday decisions and their ramifications.
To hire Katherine Milkman as your next keynote speaker—or to book another behavioral economist like Shlomo Benartzi, Adam Alter or Nina Mažar—contact The Lavin Agency, her exclusive speakers bureau.