innovation | October 31, 2018

Looking to History (Without Repeating It): New Speech Topic on Innovation from Consumer Behavior Expert David Sax

Everyone wants to get their hands on that shiny new idea, the one that solves a problem or moves a million units. The problem, says David Sax, is that if you’re chasing the last bright shiny thing, you’re likely going to miss the solution you really need. In his latest vibrant and creativity-sparking talk, Sax threads together his knowledge of analog technology, food trends, and the myths of entrepreneurship to deliver an intrepid survey of innovation—and how it can really be pursued.

With clarity and humor, Sax challenges the latest buzzwords masquerading as innovation: from optimized-AI experiences and “pivoting to video,” to other trendy technologies being framed as the next big thing. Too often, hopeful professionals chase the trappings of innovation—open concept offices, treadmill desks, and any number of Fast Company-endorsed productivity tools that give the appearance of innovation, but offer little more than that.


When we square ourselves to innovate, we often end up reacting to buzzy trends and stale success stories. Instead, Sax makes the case for us to ignore hype and draw from what came before—without trying to recreate it. Take analog technology, which experienced a steady decline in use until 2007 (the year the very first iPhone came out), but has since grown despite the predictions, returning everything from record players to paper notebooks to the landscape. Similarly, food trends come and go in relation to the social, cultural, and economic landscapes. Farmers markets and sourdough bakeries are booming, despite all the conveniences of supermarkets and packaged breads. Why? New (and old) products, from smartphones to bacon, stir new (and old) appetites in relation to how we currently live. Those who anticipate and react to these variables are also more likely to seize innovation opportunities.


Sax will share stories (sans rules, tips, and tricks) of agile innovators who looked to the moment and the medium, developing new ideas based on those calculations. As he colorfully explains, there’s lots to learn from the past: from analog to food trends to the myths and mistakes of entrepreneurship, we can create a truly innovative new future. Your audience will experience an incredibly entertaining synthesis of Sax’s areas of expertise—all of which come together to illuminate a brilliant and original approach to innovation that only Sax, with his lightning-quick wit, can deliver.


To book David Sax for your next event, or another consumer behavior expert, contact The Lavin Agency.  

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