water | June 01, 2011

Charles Fishman's The Big Thirst is a "Deliciously Fun Book"

Flushing your toilet is about to get a lot harder to do if you care about water, says Charles Fishman. It turns out the average American is flushing 70 liters of fresh cold drinkable water via the toilet each day. It's a staggering number, and just one of many eye-openers revealed by a glowingly positive Washington Post review of Charles Fishman's new book, The Big Thirst. The writer quickly identifies that Fishman is masterful at conveying stats in a way that “[makes] the inconceivable accessible”. So, for example, instead of throwing out a fraction, we're told to imagine the world as a minivan and the world's water supply is represented by a half-liter water bottle sitting in a cup holder.

In the “deliciously fun book,” Fishman showcases the same award-winning journalistic roots that made his previous effort, The Wal-Mart Effect, a national bestseller and an Economist book of the year. “Investigative journalism is rarely as entertaining as it is informative, but Fishman manages both feats,” writes the Post. Fishman also stays optimistic, pointing readers to viable solutions to water crises around the world, and highlighting some of the ways we're coping and adapting. Much like his recent keynotes, the book avoids pedantic prose and, instead enlightens, entertains and opens eyes for individuals and corporations facing the new age of water.

Read more about investigative journalist Charles Fishman