psychology | October 15, 2019

Neuroscientist Beau Lotto Featured in CBC's The Nature of Things

Seeing red. Feeling Blue. Going green with envy. Color is more than a way to describe our moods—it shapes our world and gives it meaning. In a new episode of CBC’s The Nature of Things, neuroscientist Beau Lotto offers a captivating explanation on the science of color.  

What is color? A seemingly simple question, with a confounding answer: “Every color that people see is actually inside their head, projected outward,” explains Beau Lotto. “And the stimulus for color, of course, is light.”


The interaction of light, our eyes, and our brains creates the perception of color—meaning that it doesn’t exist outside of our own brains. “It’s a useful perception of our world,” continues Lotto. “But it’s not an accurate perception of the world.”


Lotto is an expert on perception; he examines what we see as a way of understanding how our brain really works. In his viral TED talk, Lotto used optical illusion to explore how we see and experience color. And in the latest episode of The Nature of Things, Lotto once more uses fun, entertaining experiments to show us that color really is subjective.


You can watch the full epsiode here.


To book speaker Beau Lotto for your next event, contact The Lavin Agency, his exclusive speakers bureau.

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