Amber Mac Launches HerTurn: A Business Competition for Women Entrepreneurs
In collaboration with PayPal, Facebook, and Business Development Bank of Canada, digital maverick Amber Mac will host a new competition series spotlighting female entrepreneurs.
The BDC reports that women entrepreneurs employ 1.5 million citizens and contribute $148 billion in profit annually. Yet despite fueling the economy, women entrepreneurs own only 16 percent of small -to-medium-sized businesses. In order for this figure to increase, attention and support must be given. HerTurn will “shine the spotlight on applicants” through the series; over the course of a month, the show’s mentors will choose three finalists who will face small business challenges in the arena of marketing, public relations, and growth. The experts will provide feedback and insights, eventually deciding on a final winner who will be awarded a grand prize valued at $20,000.
Award-winning podcaster and TV presenter Amber Mac will help produce and host the series. “As a small business owner, I’m excited to promote women across this country who are launching and running companies that need help,” says Mac, who is also the President of AmberMac Media. “This series is also an opportunity for all business owners to learn online in an accessible way thanks to expert advice from our cast.”
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