Amber Mac: Five Ways to Lose (Twitter) Friends and Alienate People
Amber Mac’s five point as they appear in Fast Company:
1. The self-congratulatory retweetChances are most of us are guilty of one or more of these, but we can now correct ourselves thanks to Amber Mac. Her insightful and fresh talks are always brimming with crucial information for companies needing to step up their web presence and adapt to an increasingly mobile world. Never overly technical, her trademark accessibility turns the stress of social web murkiness into a fun and effective way of getting ahead of the competition.
2. Bad tweet timing
3. Too much automation
4. Offensive comments
5. The silent treatment