Tod Maffin

Expert on the Impact of Technology

Recruiting the Facebook Generation

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Called "one of Canada's most influential futurists" by The Globe and Mail, Tod Maffin is a worldwide authority on new technologies, and the strategic use of social media, blogs, podcasts, online video and user-generated content. He's a go-to speaker on the impact of massive technological change on business and the economy, and can accessibly discuss every aspect of technology's implications on our lives. His comprehensive understanding of high-velocity change and competition, hyper-innovation, and the latest trends offers you a startling glimpse into the future that's just around the corner -- whether six months, one year, or a decade away.

Maffin is a national CBC broadcaster, a podcasting pioneer, and a popular blogger whose posts are followed by thousands of people in the media, tech and business worlds. In 1999, Maffin launched MindfulEye.com, an artificial intelligence firm that led to his meteoric rise in popularity as a technology futurist. A phenomenal speaker who has won standing ovations around the world, Maffin possesses an energetic, jargon-free style that ensures audiences are not only engaged, but also entertained and motivated.

Select Keynotes by Tod Maffin

Recruiting the Facebook Generation: Winning the New Race for Talent

They're fickle, media-savvy, highly-connected and living on the cutting-edge of technology. The Facebook Generation knows it's in the driver's seat in the workforce these days. Employers worldwide are scrambling to understand what makes this unique generation tick. If your organization thinks grooming your future leadership is about placing stale ads in papers and using old-school recruiting techniques, there's a nasty shock in store. Leading-edge companies are harnessing the powerful networking forces in social media websites like Facebook, MySpace, and YouTube to find and recruit the future workforce. In this talk, Tod Maffin walks you through the challenges involved in this new world of talent management and delivers invaluable insights into the future generation of workers: where to find them, how to attract them, and how to keep them engaged, motivated and fully productive.

Taking Crazy Back: A New Roadmap for Mental Health at Work

Tod Maffin was once the founder of a multi-million dollar tech firm, until the workload caught up with him. He was crippled by depression -- all the while struggling to appear productive to colleagues, and happy and healthy to his friends and family. In this bold, emotional, and provocative talk, Maffin reveals how the always-connected landscape of the modern workplace has seduced all of us into endless multitasking and infinite email , and how this increasing workload is far from the best thing for "productivity." This hyper-connected economy, he notes, may be both destroying productivity and eroding the mental health of your company’s most valuable asset -- its people. Maffin outlines his own bold strategy for bringing mental health discussion out of the shadows in a way that will challenge your attendees for years to come.

Excelling in an On-Demand World

The tech bubble may have burst long ago, but it's left businesses with a challenging legacy: providing always-available, on-demand service to customers. In this fast-paced talk, Maffin shows you how to use the tools you're already using to wow your customers, drawing on real-world examples of how top companies in your industry are using the web, email, and other technologies to predict your customers' needs and make your company available on-demand, without burning out your staff.

The Great Divide: The Future of Advertising in a Post-Convergence World

How are technologies like digital radio and PVRs impacting broadcasting and ad rates? Discussing the current state of the "converged" nation and its myths, Maffin details the many risks in continuing toward further convergence, and demonstrates real-world opportunities that have emerge from the looming trends.

Industry Trends

A lively, thoroughly customized talk for your industry -- one of the most popular talks Maffin delivers every year.

The Problem with Rock Tumblers: Why North America's Education system is in Urgent Crisis and How to Fix It

In this provocative keynote, Maffin shows us how the education system takes the "rough stones" -- our children -- and tries to grind and polish them, like a rock tumbler would, into a proper education. The end result: we scrape away the culture and uniqueness intrinsic to each learner. Maffin counters with five steps that will leave administrators and educators inspired and ready to take action.

Learning in a Digital World: How Kids Are Learning New Ways to Learn

Are we unknowingly re-shaping the learning patterns of children, who are spending increasing amounts of time in front of a computer? Is helping or hindering education? What are the five key things our networked world has taught young people behind our back, and how are kids coping with learning in a hypermedia environment? In this talk, Maffin gives you an insider's view of innovative learning projects and a peek into the classroom of the future.

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todmaffin.com

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