Max Lenderman Speaker Profile at The Lavin Agency

In an age when individuals are exposed to roughly four thousand marketing messages a day, consumers want more than mass-media clutter targeting their eyeballs. They want respect, recognition, and dialogue, and the best way to give it to them is through experiences that are personally relevant, memorable, and meaningful. Enter Max Lenderman, author of the influential book Experience the Message: How Experiential Marketing is Changing the Brand World.

Lenderman is the Creative Director at GMR Marketing LLC, the largest "live" marketing company in North America. He has led successful guerilla team forays for Tommy Hilfiger, Procter & Gamble, Unilever, Absolut, DaimlerChrysler, and Virgin Mobile. He previously founded and ran Gearwerx Experiental Marketing, one of North America's premiere experiential marketing agencies. He wrote a column in Strategy Magazine called "Notes from the Underground," and is a sought-after public speaker on the subjects of guerrilla marketing, experiential marketing and youth marketing strategies. He has appeared in The Financial Post, The Globe and Mail, Canada's national newspaper, and Profit Magazine.

David Wolfe, the acclaimed expert on consumer behavior, calls Experience the Message "a substantive contribution to marketing literature. Marketing Magazine says it "will prove to be seminal in our understanding of how the world of marketing is radically changing and how to successfully make that transition." Lenderman is a founding board member of the International Experiential Marketing Association (IXMA) and an associate of the Sales and Marketing Executives International.

More and more, businesses—large and small—are learning to re-connect with their customers through creating new and exciting experiences. A new way of marketing, Experiential Marketing, is now driving strategies and tactics for brands and products in an increasingly cluttered and fragmented marketplace. Max Lenderman will offer insight to new experiential marketing tactics for doing business in the Experience Economy.

How does Apple use its store Geniuses to connect one-on-one with customers and drive sales? How does Ritz-Carlton train its employees to take Customer Relationship Management to the next level? How do software shops train their employees to become their ambassadors? How does Jeep or Toyota activate their products at the grassroots level to drive buzz and purchase? How does Converse allow its consumers to co-create their marketing campaigns and become the company's evangelists? How are upstart banks like Wachovia and Commerce Bank redefining the customer experience to provide benefits other than free checking?

Audience members will definitively know what experiential marketing is and what it is not, and how they can apply it to their own businesses.