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Kirk Cheyfitz: Publishing executive and marketing
expert Other Links
Books  Thinking Inside The Box | |
KIRK CHEYFITZ Sometimes
the obvious isn't. In an age when businesses promise the impossible only to come
crashing down to earth to the detriment of employees and investors alike, Kirk
Cheyfitz offers a sobering and refreshing antidote to flavor-of-the-month business
gurus and the ephemeral fads that follow in their wake. In
his provocative new book, Thinking Inside the Box, publishing executive
and marketing expert Kirk Cheyfitz takes readers back to the fundamentals, to
the proven business basics that have stood the test of time and will continue
to define success in the decades ahead. These principles form the backdrop for
Cheyfitz's keynote speeches, which show audiences that the only way to think outside
the box productively, is to first understand each plank of the box and practice
it daily. With his no-nonsense attitude to business management and his frank,
down-to-earth style, Cheyfitz presents a compelling and well-documented account
of successful business practices that have met the challenges of the ages. What does Kirk talk about? Thinking
Inside The Box: Practical Lessons for Business Success The
principles from Kirk Cheyfitz's excellent business book, Thinking Inside The
Box, form the backdrop for his keynote speeches. In a straightforward and
systematic way, he shows audiences that the only way to think outside the box
productively, is to first understand each plank of the box and practice it daily.
With his no-nonsense attitude to business management and his frank, down-to-earth
style, Cheyfitz presents a compelling and well-documented account of successful
business practices that have met the challenges of the ages. | |
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