Imagine Design Create
How Designers, Architects, and Engineers Are Changing Our World
New disruptive technologies are permanently changing the way we conceive, design, manufacture, and sell products. To renowned innovator Tom Wujec, this massive revolution to the model of process isn’t intimidating, but an exciting opportunity. As each industry is forced to adapt, learn new skills, and embrace this changing landscape, they’ll need a guide—and Tom Wujec is our most valuable.
Wujec is celebrated for his talks on innovation: why it matters, why it is a vital engine of economic growth (especially today), and how to foster it within any organization—from plucky startups to billion-dollar legacy companies. Wujec works closely with Fortune 100s to create innovation practices at all stages, from strategic planning to design and implementation. Now, Wujec brings his vision of disruptive innovation to global audiences, demonstrating how the entire process of imagining, iterating, constructing, manufacturing, distributing, and selling products has changed—unprecendentedly. He’s also been a leading advocate of making work visible within a company, of transforming ideas into images that enhance clarity and engagement, leading to intelligent and successful new products, services, and processes.
Thanks to Wujec, revolutionary companies unafraid of the disruptive landscape are creating profound new ways of understanding their employees, customers, markets, channels, and products. As Chief Disruptor at Autodesk—the Oscar-winning industry leader in 3D computer animation technology, and one of the world’s largest software companies—Wujec has worked with a diverse range of clients, from the largest automotive and consumer product manufacturers to the visual effects and gaming companies. He has brought several award-winning products to market, and has published a number of influential books, including Return on Imagination, Five Star Mind, and Pumping Ions—works which have been translated into over a dozen languages. Wujec’s newest book, Imagine Design Create, was released at TED 2011 to rave reviews.
“I hope your return trip was smoother than your trip to Grand Rapids. Thank you so much for persevering to get there. It meant everything to our JA Conference participants. They loved your presentation. And it was not only the Marshmallow Challenge, but the points you made in the talk were very pertinent for everyone. Many people made a point of telling me how terrific you are and that they are planning on using the challenge or the approach your described or both with their JA Area boards and staffs. Since we are beginning our new fiscal year, the timing is perfect for people to rethink the approach to the challenges of their business. We are posting the link to the Marshmallow Challenge with the other conference follow-up materials. Our production team will be formatting the video and we will get that to you. We also conduct a follow up evaluation of the conference and I expect I will see some quotable comments about your session. I’ll be sure to pass those along when we get them. With your hectic travel schedule I imagine you have had very little time to rest after the difficult journey to be at our conference. Please know that the extra effort made a big difference for all of us. Many, many thanks.”Junior Achievement USA
In this talk, chief disruptor Tom Wujec will illustrate the dramatic transformation Autodesk has made to the cloud—from delivering software products to providing comprehensive team-based service solutions. Being “Born in the Cloud” means much more than just off-loading applications to remote servers. Cloud computation creates fundamentally new value propositions, business models, and infrastructure solutions. It equips customers with new ways to do their work. With fascinating examples, Wujec shows how manufacturing, construction, pharmaceutical, finance, media, entertainment, and other industries are being upended in surprising and powerful ways by cloud computing—and what that means for sales.
Innovation speaker Tom Wujec’s “Marshmallow Challenge” is a design experiment that reveals surprising lessons about teamwork, collaboration, and project management. Tom’s experiment sounds simple enough: teams try to build the tallest freestanding structure they can out of 20 sticks of spaghetti, 1 yard of tape, 1 yard of string and a marshmallow. What makes it difficult, though, is the need for teams to organize, prototype and finally build the structure in the short time frame. The results are astounding—children tend to outperform MBA students, due to their ability to redesign on the fly rather than plan a rigid structure and execute, even if the structure is doomed for failure. Through his “Marshmallow Challenge,” which he has presented at TED, Wujec has helped countless groups learn the value of true collaboration. And unlike a lot of other teamwork exercises, it’s actually fun!