Everything Has Changed and Nothing Is Different (Second Edition)
Speaker Scott Stratten has been named by Forbes as one of the top five social media influencers in the world. Stratten is the President of UnMarketing and the author of several bestselling books on sales and marketing. On stage, in impassioned talks, Stratten shows you how to change your marketing strategies and change your perspective on sales—and more importantly, he shows you why you’ll want to, and how you will never look back after you do.
Scott Stratten is the President of UnMarketing. He is an expert in Viral, Social, and Authentic Marketing, which he calls UnMarketing. Formerly a music industry marketer, national sales training manager and a Professor at the Sheridan College School of Business, he ran his “UnAgency” for a nearly a decade before solely focusing on speaking at events for companies like PepsiCo, Adobe, Red Cross, Hard Rock Cafe, Cirque du Soleil, Saks Fifth Avenue, Deloitte, and Fidelity Investments when they need help guiding their way through the viral/social media and relationship marketing landscape. He now has over 175,000 people follow his daily rantings on Twitter and was named one of the top 5 social media influencers in the world on Forbes.com.
He has written four best-selling business books, the newest being UnSelling: The New Customer Experience which was named “Sales Book of the Year” by 1-800 CEOREAD. It has now been re-released as UnMarketing: Everything Has Changed and Nothing Is Different, revised with new content, chapters, and important updates.
His passion comes out most when speaking on stage, preaching engagement and becoming one of the most sought-out speakers on the subject. Along with Alison Kramer, their UnPodcast has been signed by the CBS network as their premier business podcast to launch their new digital network.
His clients’ viral marketing videos have been viewed over 60 million times and he’s recently appeared in The Wall Street Journal, The Huffington Post, USA Today, Entrepreneur Magazine, CNN.com, Inc.com, and Fast Company, and was named one of “America’s 10 Marketing Gurus” by Business Review USA. That plus $5 gets him a coffee anywhere in the world
“As the opening keynote at the BC Hospitality Industry Conference, Scott Stratten got things off to a fabulous start. His energy and enthusiasm for his topic were infectious and inspirational (especially given the early hour!). I have received only positive feedback from those in attendance including one long-time delegate who declared Scott to be our best presenter EVER! The topic of Unmarketing made a dramatic and noteworthy impact on many in the room and the halls were buzzing with discussions about Scott’s presentation for some time after. Thank you for starting our conference off with a bang and I will look forward to working with you again!”BC Hospitality Conference
“Scott Stratten changes minds, careers, and organizations in less than an hour. He held our People Report Summer Camp audience spellbound, from start to finish, blowing up traditional marketing models that no longer work in the digital age. Scott’s passionate message of engagement with customers and employees was delivered in a power packed presentation that left our audience laughing, crying, tweeting, blogging, and running back to change how they think and act in their lives and businesses.”People Report
“Informative and inspiring—not to mention wickedly entertaining. The many “ah-ha!” moments that came from reading his book were reinforced ten-fold through his personal engagement with us at our leadership conference.”Cornerstone Restaurant Group
“We recently had the opportunity to engage Scott Stratten for a presentation to a group of real estate leaders at the Banff Western Connection and were extremely pleased with his session. Scott’s very humorous, no nonsense delivery and on-point content were very enjoyable and educational for our delegates. Scott is also extremely easy to work with from an organizer’s perspective and was very accommodating both before and after the event. He had no problem staying to sign books and chat with our delegates for a significant period of time after his presentation. He truly enjoys what he does and is very good at it. I would highly recommend him!”Association of Saskatchewan Realtors
“WOW! Scott delivered a blockbuster keynote talk at BlogWorld 2010 and set the tone for our entire event. He is one of the most entertaining, knowledgeable and captivating public speakers I have ever seen! Scott tailored the content of his keynote talk to our audience, he promoted his talk at our event relentlessly for months beforehand building tremendous anticipation, he engaged our community on twitter, Facebook, and other social media outlets so by the time the event rolled around expectations were very high. Scott exceeded them all and left our crowd of 1,000+ attendees feeling inspired, energized and gave them real actionable take-aways. Our attendees are still talking about Scott’s performance. Beyond that, Scott is a genuine and sincere person who connected with hundreds of our attendees in person. He made each of them feel special and important. I cannot recommend him highly enough. If you are looking for a keynote speaker your attendees will be comparing others to for years to come, Scott is your man.”BlogWorld and New Media Expo
“An eye-opener of why, and how, we need to start shifting our marketing weight from the broadcast leg to the dialogue leg. And it doesn’t hurt one bit that he made it the funniest and most entertaining presentation we all sat through in 2010.”PepsiCo
“Scott was one of the most well received speakers we have ever had. Not only was he engaging, but also informative. Delegates were able to walk away with valuable and usable information. People are already asking us to have him back again next year. He really was, as one delegate wrote, “FABULOUS.””Marketing Association for Credit Unions
“I hired Scott to speak to 400 of my closest friends for the EO Grand Learning event in May 2013 and he didn’t just deliver AWESOME—he delivered kick ass, public speaking ninja skills that left the entire audience raving about how trans-formative he was. Not only was his presentation funny (I laughed until the mascara ran down my face), but his content was applicable for every entrepreneur in the room and left us counting down the days until his third book comes out. I cannot recommend Scott highly enough to all entrepreneurs, EO members, YPO members, and any group that is looking for a speaker that will help you knock your conference OUT OF THE PARK. He is hands down the best speaker I have ever experienced at any event. Scott and his Unmarketing team are easy to work with, down to Earth, and passionate about delivering awesome on every level. Scott was already one of my favorite people on the internet, but in person, he exceeds your every expectation and leaves you wondering how one human could possibly be this awesome. He is just that good.”EO Las Vegas
“Scott was great. He was energizing on stage and was masterful in providing our realtors with actionable tips they could implement right away. His examples were specific to our industry and were delivered with humour and energy which kept our 600+ attendees very engaged and at the end they gave him a standing ovation! He also engaged with our realtors on social media before and after his presentation which was special. As a result of his performance, we have asked him back to speak at our 2014 Conference.”Century 21 Canada
“I want to thank you so much for your entertaining, thought-provoking and inspirational presentation to our group. You have an amazing gift and you captured the attention of every person in the room. I especially loved how you made sure your message was relevant to our team, and demonstrated that you understood where we might be coming from. The team feedback was unanimous, 97% rated your presentation as “excellent’! I once again learned that I shouldn’t follow you onto the podium!”BMO Financial Group
“Wow! I have never had so many of my team members, send me emails and texts thanking me for providing such as outstanding guest speaker! It is very difficult to keep almost 400 realtors in complete silence....but you did. They did not want to miss one word that you said. You had my entire group mesmerized—including the wait staff that worked for the hall! Some our group this morning travelled three hours from our Muskoka area offices to hear you. No one was disappointed. I can honestly say that you are the best keynote we have ever had. Myself, my management team, and the entire sales and support staff thoroughly enjoyed your message and your humor. Thank you for helping us kick start 2015 off with a bang! You will most definitely be asked to come back.”Royal LePage Niagara Real Estate Centre
We’re in the age of disruption. Today’s business climate is changing at an unprecedented rate. Every week, it seems there is a new strategy, social media site or technology that is a “must use” or a “game changer.” What we lose in this endless quest for the next bright shiny business object is that at the core of business while everything has changed, nothing is different. Trust, connection, consistency and service will always trump any new app to hit the market.
In this keynote, Stratten will walk the audience through what is real and what are only smoke screens in the business world today. Audiences will walk away understanding the following:
The Millennial Myth: The younger generation may create new challenges for business, but not in the way people are saying.
Social Media Snake Oil: Why social media is a poor sales and marketing tool, what it’s really meant for, and how understanding this will actually lead to the best success for your company online.
The Digital Decision: Your market today is forming buying decisions well before coming to you. Marketing today means getting in front of them when they’re making these important choices.
Based on the “800-CEO READ: Sales Book Of The Year,” Unselling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers. Becoming the go-to company for something, before they even need you.
In this highly energetic and engaging talk, audiences will learn:
– Why one negative review can outweigh a thousand social media followers if it isn’t handled correctly.
– Why social media can be the wrong choice for your business.
– Why the people you hire matter more than the tasks you hire them to do.
These and countless other under-appreciated truths add up to a new way of thinking about business that will completely change the way you sell, for the better.
You don’t need social media, but you can be connecting with your clients socially. Your video doesn’t have to be viral in front of a million people, just contagious in front of your specific market. Content, connection, engagement. It’s time to separate from the pack of noise. It’s time to UnSell.
The tried and true ways of marketing have turned into tired and old, not to mention ineffective. The ability to build relationships and be heard by your market has never been greater, but overwhelming when trying to determine what tools to use. This session covers both online and offline methods of staying in front of your target audience, so when they have the need to buy, they choose you. From social media, to traditional local events, there are proven ways to connect more than ever before and after this session you have the practical tools to implement the tactics right away.
Smartphones, Snapchat, streaming everything; the world Millennials have grown up in isn’t what it used to be.
But how different are they, really?
In this keynote, Scott Stratten blasts away millennial myths that are making our sales, marketing, and workplace look like Armageddon. The audience will learn how to really connect with this demographic (hint: it’s actually not very different than how we connect with the rest of the human species). Let’s learn what really works—instead of trying to fit a square generational peg into a round hole.
Sales, marketing, and customer service has changed incredibly over the past few years and engagement is king. It’s not “if” your customers are talking online, it’s “how often” and “where.” This session walks the audience through the landscape of online engagement both today and what’s coming tomorrow. The audience will have a much clearer picture of what tools will suit their needs and which ones to ignore. From your front-line employees to angry customers online, the people doing the talking for your brand are no longer through a press release.