The Art of Making and Marketing Work That Lasts
With bestsellers like The Daily Stoic and Ego Is the Enemy, Ryan Holiday is a motivational speaker on everyone’s mind. The New York Times calls him “a sought-after guru to NFL coaches, Olympians, hip-hop stars and Silicon Valley entrepreneurs.” And in his latest book, Perennial Seller, he proves once again why he’s a marketing maverick—explaining how to create products that actually stand the test of time.
Ryan Holiday is a young, smart, marketing powerhouse turned motivational speaker. His book The Daily Stoic distills the ancient wisdom of the stoic philosophers into 366 practical meditations, each meant to enrich and enliven our daily lives—at work, on the field, and in our relationships. In Ego Is the Enemy, Holiday explains how “the battle against ego must be fought on many fronts,” and provides helpful examples of major figures who’ve achieved success by escewing the spotlight and putting the greater good above their own vanity. And in The Obstacle Is the Way, he shows us how to turn even the most insurmountable obstacles into advantages, inspired by a timeless set of philosophical principles used by icons from John D. Rockefeller to Amelia Earhart, Richard Wright to Steve Jobs. Forbes calls it “an inspiring read for anyone faced with adversity” that can “save years of future angst.” Publishers Weekly argues that “Holiday’s performance is commanding and optimistic, sure to inspire readers to take new perspective on their apparent obstacles.” It has so far been translated into over 20 languages and has sold over 230,000 copies.
“Growth hackers are the new VPs of marketing, and this book tells you how to make the transformation.”— Andrew Chen, Silicon Valley entrepreneur
Holiday is also the renowned media strategist behind celebrity authors Tucker Max and Timothy Ferriss. The former Director of Marketing at American Apparel, his campaigns have been studied by YouTube, Twitter, and Google. After dropping out of college at 19 to apprentice under the strategist Robert Greene (The 48 Laws of Power), he went on to advise many bestselling authors and multi-platinum musicians. His book Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising explains how multibillion dollar brands are built without spending a dime on ‘traditional marketing,’ and frames the overnight success of companies like Dropbox, Facebook, AirBnb, and Twitter. Porter Gale, Former VP of Marketing at Virgin America, says: “This book is a wake up call for every marketing exec in the business. And a tutorial for engineers, IT, founders and designers. Read it.” And his latest book returns to the world of marketing and publicity: Perennial Seller: The Art of Making and Marketing Work That Lasts explores iconic products, artworks, artists that achieve longevity in our disposable age. It’s a book Inc. says “every entrepreneur should read” and an FT book of the month selection.
“Holiday is part Machiavelli, part Ogilvy, and all results … this whiz kid is the secret weapon you’ve never heard of.”— Tim Ferriss, #1 bestselling author of The 4-Hour Workweek
Holiday is a media columnist for The New York Observer, and his other writings—published in 19 languages—appear in Forbes, The Huffington Post, Fast Company, Thought Catalog, and The Columbia Journalism Review, among others. Holiday’s first book, Trust Me, I’m Lying: Confessions of a Media Manipulator, a tell-all expose of modern online journalism, is a Wall Street Journal bestseller and an Amazon Editor’s Best Book of the Month. The Financial Times called it an “astonishing, disturbing book.” To The Big Picture author Edward J. Epstein, “Ryan Holiday’s brilliant expose of the unreality of the Internet should be required reading for every thinker in America.”
“Ryan didn’t just tell a story on stage; he provided our crowd with a keynote stuffed with hands-on knowledge from his day-to-day work life. He truly rocked our stage, delivering inspiring and real-world-ready know-how on billion dollar brands, including growth hacking insights that can be applied the next day in the office.”Marketing Rockstars
“Ryan Holiday was charged with opening our first Marketing event, a conference which had never been hosted and for which our audience of marketers and ad agencies had high expectations. He truly lived up to the challenge with an inspiring, attention-catching talk filled with real-world examples. He proved to be an excellent and engaging speaker; he set the bar high for the rest of the day.”Editions Infopresse
“As the founder of The Do Lectures, I get to watch all the talks each year. I have seen over 250 of them. I get asked which ones stand out, all the time. But the better question is which ones do I refer to each day. Which ones help me do more, do better, and keep pushing forward. Ryan Holiday’s talk at Do Wales was a Masterclass for me. Inspirational and brilliant, yes, but it’s more than just words. It is a methodology, an operating system for getting sh*t done. I refer to it every single day.”The DO Lectures
Even in today’s so-called disposable era, no one sets out to create something that disappears. Instead, whether we’re artists or designers, business leaders or marketers, we want to make something that lasts—that stands the test of time. In this keynote, Ryan Holiday unpacks the idea of the perennial seller: the product or experience that doesn’t necessarily have a huge launch, but continues to sell over many years. To get you thinking about the long-term, he’ll show you what to avoid—namely, too much of a focus on what’s popular right this second—while teaching you the fundamentals of marketing longevity, which include developing a dedicated audience that spreads your work by word of mouth. With reference to a host of success stories from literature, cinema, music, business, pop culture, and beyond, Holiday will explain how traditional companies, start-ups, entrepreneurs, and all creative thinkers can apply the same principles that helped these long-lasting brands stay relevant. Don’t let your work end up as yesterday’s fad. Embrace that special mix of marketing, and making, that will keep you on everyone’s mind.
In his books The Obstacle Is the Way and Ego Is the Enemy, Ryan Holiday taught readers about the timeless philosophy of stoicism—and how the ego is the main impediment to living a full, successful life. Since then, Holiday’s take on Stoic composure has helped some of our greatest leaders overcome even greater challenges, and it continues to do so today—his books, ideas, and keynotes are a smash hit with Olympians, Silicon Valley entrepreneurs, pro sports teams, and even celebrities like LL Cool J and Arnold Schwarzenegger.
Now, in his latest meditation on this resurgent philosophy, The Daily Stoic, Holiday offers a day-by-day guide to finding a full, purposeful life at work, on the playing field, and at home. And in this stirring talk, he demystifies what stoicism might mean for you and your organization: What is it? What do Stoics believe? Why is such a historical mode of thinking now so relevant? Furthermore, what can the Stoics teach us about problem solving? High-stakes decision making? What about emotion, bias, resilience, and grit? Holiday unearths a wealth of knowledge and inspiration for you team, and makes it all digestible in a talk that’s both practical and transformative.
Dropbox, Facebook, AirBnb, Twitter. A new generation of multibillion dollar brands built without spending a dime on “traditional marketing.” No press releases, no PR firms, and no billboards in Times Square. It wasn’t luck that took them from tiny start-ups to millions of users and massive valuations. They have a new strategy, called Growth Hacking. And it works.
In this talk, Ryan Holiday shows how the marketing game has changed forever. He explains the growth hacker mindset and provides a new set of rules—critical information whether you’re an aspiring marketer, an entrepreneur, or a Fortune 500 executive.
Many of us insist that the main impediment to a full, successful life is the outside world. When in fact, Ryan Holiday insists, the most common enemy lies within: our ego. Early in our careers, it impedes learning and the cultivation of talent. With success, it can blind us to our faults and sow future problems. In failure, it magnifies each blow and makes recovery more difficult. And even the most successful companies can be torn apart by destructive egos—the disease of ‘me’. At every stage, ego holds us back.
In this keynote, adapted from his book Ego Is the Enemy, Holiday draws on a vast array of stories and examples, from literature to philosophy to history. He invokes fascinating figures such as George Marshall, Jackie Robinson, Katharine Graham, Bill Belichick, and Eleanor Roosevelt, who all reached the highest levels of power and success by conquering their own egos. Their strategies and tactics can be ours as well.
In an era that glorifies social media, reality TV, and other forms of shameless self-promotion, the battle against ego must be fought on many fronts. Armed with the lessons in this fascinating and motivational talk, “you will be less invested in the story you tell about your own specialness, and as a result, you will be liberated to accomplish the world-changing work you’ve set out to achieve.”
You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Often, that someone is Ryan Holiday.
Holiday is a media columnist for The New York Observer and advisor to websites like Complex and Entrepreneur. He’s also a veteran media manipulator. In a world where blogs control and distort the news, his job is to control blogs—as much as any one person can. In today’s culture, blogs like Gawker, Buzzfeed, and The Huffington Post drive the media agenda. Their bloggers are chained to money, technology, and deadlines. And manipulators wield these levers to shape everything you read, see, and watch—online and off.
So why is Holiday giving away these secrets? Because he’s tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. He’s pulling back the curtain because he doesn’t want anyone else to get blindsided.
In this frank, compelling, and confessional talk, Holiday explains exactly how the media really works. What you choose to do with this information is up to you.
“The impediment to action advances action. What stands in the way becomes the way.”—Marcus Aurelius
We are stuck, stymied, frustrated. But it needn’t be this way. In this talk, Ryan Holiday shares the formula for success that’s been followed by the icons of history—from John D. Rockefeller to Amelia Earhart to Ulysses S. Grant to Steve Jobs—a formula that let them turn obstacles into opportunities. Faced with impossible situations, they found the astounding triumphs we all seek. These men and women were not exceptionally brilliant, lucky, or gifted. Their success came from timeless philosophical principles laid down by a Roman emperor who struggled to articulate a method for excellence in any and all situations. Holiday reveals that formula for the first time—and shows us how we can turn our own adversity into advantage.