Rolf Dobelli

We need no extra cunning, new ideas, or unnecessary gadgets—only less irrationality.

Author of The Art of Thinking Clearly

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Rolf Dobelli | Author of The Art of Thinking Clearly

Have you ever invested time in something that, with hindsight, just wasn’t worth it? Or continued doing something you knew was bad for you? These are examples of cognitive biases, simple errors we all make in our day-to-day thinking. In his bestselling book The Art of Thinking Clearly, speaker Rolf Dobelli reveals the most common errors of judgment, and how to avoid them —work, at home, every day. 

“Rolf Dobelli will change the way you think.”

— Dan Goldstein, London Business School

Rolf Dobelli is an entrepreneur and the bestselling author of The Art of Thinking Clearly. He is the founder of Zurich.Minds, a community of some of the world's most famed and distinguished thinkers, scientists, artists, and entrepreneurs, and a cofounder of getAbstract, the world’s largest publisher of compressed knowledge. He writes a weekly column on cognitive errors for Switzerland’s largest Sunday newspaper and for Die ZEIT. He also reviews books for The Washington Post. He has been quoted in The Wall Street Journal, Financial Times, and Harvard Management Update, among many other publications. Dobelli is member of PEN und serves on the boards of Life Science Zurich and Sosense. In his spare time he writes novels, which are published by Diogenes. 

Speech Topics

The Art of Thinking Clearly
Weaving compelling stories with science, Rolf Dobelli presents a memorable, entertaining, and immediately applicable keynote. Used correctly and ethically, the principles of The Art of Thinking Clearly measurably increase the quality of decisions—in business and in our personal lives. It's an eye-opening look at human psychology and reasoning, essential for anyone who wants to avoid “cognitive errors” and make better choices in all aspects of their lives. Dobelli will put together a customized keynote in close cooperation with the client, based on the latest scientific evidence around the topic of thinking errors.