Richard Florida

The creative individual is no longer viewed as an iconoclast. He—or she—is the new mainstream.

Author of The Rise of the Creative Class and Who's Your City?

Request Booking Info
Richard Florida | Author of The Rise of the Creative Class and Who's Your City?

Richard Florida doesn’t just tap into hot topics: he generates them. His key concept—the creative class—has entered the popular imagination with sea-changing force. A brilliant speaker, Florida combines in-depth analysis, cutting-edge trends and fascinating personal stories to show us where the world is headed. 

Richard Florida’s seminal work, The Rise of the Creative Class, enthralled academic circles and electrified the real world of business. His prescient insight has shown the world the impact of creativity on the global economy. Esquire named Florida one of the best and brightest, Fast Company dubbed him an “intellectual rock star,” and MIT Technology Review and GDI named him one of the world’s most influential thinkers. Florida has established himself as a much-sought after speaker in the areas of economic competitiveness, demographic trends, regional development and cultural and commercial innovation. His new book, The New Urban Crisis, grapples with the darker side of the creative economy and confronts the gentrification, inequality, and segregation it has created in our cities.

 

“He has inspired cities to realize their potential...[and] has developed a global following among the creative class.”

Globe and Mail

Florida’s book, The Great Reset, explores the way in which past economic “resets” have powerfully reshaped social and economic landscapes. Looking toward the future, Florida identifies the patterns that will drive the next Great Reset and simultaneously reshape virtually every aspect of our lives, from how and where we live, to how we work, to how we invest in individuals and infrastructure, and how we shape our cities and regions. Florida is also a senior editor for The Atlantic, where he co-founded and serves as Editor-at-Large for Atlantic Cities, the world's leading media site devoted to cities and urban affairs. He appears regularly on CNN and other news broadcasts and is a regular contributor to the op-ed pages of major newspapers and magazines. TIME magazine recognized his Twitter feed as one of the 140 most influential in the world.

 

Florida’s ideas on the “creative class” and on cities have been featured in major ad campaigns including BMW and are being used globally to change the way companies and regions compete in the creative age. The Director of the Martin Prosperity Institute at the Rotman School of Management at the University of Toronto, Florida is on the cutting-edge of research and innovation that drives the 21st century world economy. He is also a member of the Global Agenda Council on the Creative Economy, World Economic Forum.    

Speech Topics

Innovation & Creativity
Opportunities and Challenges of the Creative Economy

Combining in-depth analysis, cutting-edge trends, and compelling personal stories, Richard Florida presents his insights into how creativity and the emergent Creative Class are revolutionizing cities and the global economy. Looking toward the future, Florida identifies the patterns that are transforming virtually every aspect of our lives—from how and where we live, to how we work, to how we invest in individuals and infrastructure, to how we shape our cities and regions. Florida shows how the very same underlying force—the clustering of talented people, economic assets and innovation that propels our economy—is also leading to growing inequality and class divides for cities and nations. The key to overcoming these challenges and to future progress, he tells us, is to tap and harness the full creativity of each and very human being. In doing so, he unveils the underlying keys to building great cities that power prosperity and can lead us to happier more fulfilling lives.

 
Cities
Creative Class Communities City, Regional, and Global Economic Growth

No longer are cities competing with neighboring cities, rather mega regions are competing globally. Focusing on city, regional, and global economic growth, Richard Florida shares the knowledge that gives community leaders the tools they need to generate greater economic prosperity in their region. In this talk, Florida presents the most current regional economic and demographic data of cutting-edge community-building practices to give you framework to make your community more competitive and vibrant.

 
Innovation & Creativity
Innovation, the Culture of Creativity and Managing for It

Richard Florida ignites new thinking and strategic initiatives on how to manage, motivate and inspire creative people. Drawing from his breakthrough Harvard Business Review article and more than two decades of research and experience on leading edge companies, Florida show teams of executives and managers how to manage.

 
Marketing
Creative Class Consumption Marketing to the Creative Class

Who is the Creative Class and why do they matter? They are a consumer group, consisting of scientists, engineers, managers, innovators and people in research and development, as well as artists, writers and musicians are the most educated and demanding consumers in the marketplace. The Creative Class is 40 million strong and makes up 30 percent of the U.S. workforce, with 50% of wages earned. They control nearly 70% of discretionary spending in the US. That is over $500 billion in purchasing power annually. In this talk, Richard Florida presents years of data on who they are, where they are, what they read, what they purchase and the ethos that drives their decisions.

 
Canadian Economy
The Great Reset How New Ways of Living and Working Drive Post-Crash Prosperity
In his new talk, Richard Florida provides an engaging and sweeping examination of previous economic “resets,” distilling the deep forces that shaped their physical and social landscapes, reshaping economies and societies. Looking toward the future, Florida identifies the patterns that will drive the next Great Reset and simultaneously reshape virtually every aspect of our lives, from how and where we live, to how we work, to how we invest in individuals and infrastructure, and how we shape our cities and regions. In a refreshingly optimistic tone, Florida shows how these core elements, when taken together, will spur a fresh era of growth and prosperity, define a new geography of progress, and stimulate surprising opportunities for each of us.