Joe Mimran is a retail, fashion, and business pioneer who has helped build some of our best-known brands: Joe Fresh, Club Monaco, Alfred Sung, Caban. He’s now a Dragon on CBC’s hit show Dragons’ Den. In his keynotes, Mimran talks about entrepreneurship, design, art, branding, and what it takes to achieve game-changing success.
As founder and former Creative Director of Joe Fresh, Joe Mimran oversaw the brand’s design and retail concepts, and made it the country's second largest apparel brand. Mimran conceived the Joe Fresh brand, for Loblaw Companies, with a vision of well-designed, well-priced clothes for a broad audience. It was launched in 2006, in 40 supermarket locations. Today, Joe Fresh is sold in 350 Loblaw stores in Canada; 20 stand-alone stores in Canada and the U.S., and 200 J.C. Penney stores. Overseas, it has stores in South Korea, Saudi Arabia, and Egypt with local partners.
In 2001, Mimran founded Joseph Mimran & Associates, a consulting firm that worked with global retailers, such as Woolworths in South Africa, Saks Fifth Avenue in the United States, and Coles in Australia. In 2003, Loblaw tapped Mimran to design home products for President’s Choice, followed by all general merchandise categories by 2009.
During his time as Chairman of the Fashion Design Council of Canada, Mimran helped grow Toronto Fashion Week into a global platform. Mimran was the honorary Chairman of the inaugural Canadian Arts and Fashion Awards, and the recipient of the Canadian Style Award. He has also been recognized with The Design Exchange award along with his wife, Kimberley Newport-Mimran, the co-founder of Pink Tartan. He’s been featured in publications including The New York Times, Bloomberg BusinessWeek, and The Globe and Mail. A patron of the arts, Mimran’s philanthropic activities include support of the Art Gallery of Ontario, the Montreal Museum of Fine Arts, the Governor General’s Performing Arts Awards and Nuit Blanche. He is also a private investor in Canada-based businesses, ranging from steel to pharmaceuticals.