Google Canada’s Head of Marketing Fab Dolan knows how emerging technologies can redefine the way we do business. It’s time to take active control of our relationship to automation and AI, says Dolan. From startups that acquire millions of users overnight to global corporations looking to go mobile-centric, Dolan explores the challenges and opportunities in this great age of innovation.
At the forefront of modern marketing, Fab Dolan draws on his experiences as a creative and strategic force behind iconic brands such as Cheerios and Green Giant, revolutionary upstarts like Android and YouTube—as well as the experiences of the cutting edge digital agencies, startups, and engineers he meets regularly. How can you keep people looking at your online content? The mobile interface is the new storefront, he says. Marketing needs to be consistent throughout the entire journey, and Dolan will give you the principles to develop your personal strategy.
Dolan is a TEDx speaker, one of Marketing Magazine’s “30 under 30,” and a regular guest lecturer at Canada’s top universities. His dynamic talks explore the impact of technology on business strategy, economics, education and career development, and much more. “Fab Dolan is that rare breed who is shifting marketer mindsets on the potential of digital,” says Marketing Magazine. “Smart, ambitious, tireless, generous and capable of generating extraordinary business results, Dolan’s the marketing equivalent of that baseball rarity, the five-tool player.” His talks will show you how to produce and manage your own modern marketing organization, illuminating tech trends, key products and skills, and how that applies to your talent strategy.