The Culture Map
Breaking Through the Invisible Boundaries of Global Business
In today’s business world, where teams are spread across the planet and most of our communication takes place virtually, how do we work effectively in the face of cross-cultural complexity? Erin Meyer, author of The Culture Map, INSEAD professor, winner of the 2015 Thinkers50 Radar Award, and named one of the top 30 HR influencers in the world by HR Magazine, explains how to dramatically increase business success by understanding—and making the best possible use of—cultural drivers.
Erin Meyer is the author of The Culture Map: Breaking Through the Invisible Boundaries of Global Business and is a professor at INSEAD, one of the world’s leading international business schools. Her work focuses on how the world’s most successful global leaders navigate the complexities of cultural differences in a multi-cultural environment. Working in Africa, Europe, and the United States prompted Meyer’s study of the communication patterns and business systems of different parts of the world. Her framework allows international executives to pin-point their leadership preferences, and compare their methods to the management styles of other cultures. Meyer has taught thousands of executives from five continents to decode how cultural differences are impacting their work, and strategies for improving their international collaboration. She has published articles in Harvard Business Review, Singapore Business Times, and Forbes.com. Prior to winning the 2015 Radar Award, she was named one of the Thinkers50 top business thinkers of the year.