The Brand Within
The Power of Branding from Birth to the Boardroom
As a celebrity investor on ABC’s Shark Tank, Daymond John helps turn dreams into realities by investing in projects that elevate innovative companies and products. Drawing on his cutting-edge experiences in the fashion business, and hard-won insights developed as a marketing consultant, John shares his broad skills and knowledge, inspiring audiences across the business spectrum.
A young entrepreneur, industry pioneer, marketing expert to trendsetters and tastemakers, and a man who has surpassed new heights of commercial success are just some ways to describe Daymond John. Over the last 20 years, John has evolved from one of the most successful fashion icons of his generation to one of the most sought after branding experts, business, and motivational speakers in the country. His creative vision and strong knowledge of the marketplace helped him create the iconic brand FUBU, which filled a gap (urban apparel) that was neglected by other clothing companies. Subsequently, John created and laid the groundwork for other companies to compete in this newly established niche.
Also a flourishing author, John has written Display of Power: How FUBU Changed A World Of Fashion, Branding And Lifestyle, which tells the story of his awe-inspiring journey and provides a roadmap for those who aspire to succeed in business and in life. His second book, The Brand Within: How We Brand Ourselves, From Birth To The Boardroom, examines the loyal relationships companies seek to establish with the public by attaching celebrities to their brands, and the instantaneous impulses consumers exhibit when purchasing a product.